Technology has completely changed the business environment. With almost 60% of the global population spending time on the internet, businesses must change their way of operation. To make your business easily accessible on the internet, you have to rank on Google search engines.
It doesn’t matter what kind of business you’re doing, having an online presence is crucial in generating leads and making sales. If you have a business website, you’ll have to optimize it to show up in the search results.
There are several types of SEO that you should know to ensure your business ranks. Here are the types of search engine optimization that you need to understand.
Technical Types of SEO
Just as the name implies, technical SEO has technical parameters that can affect the visibility of your website in search engines. With technical SEO, search engines can crawl and index your website without experiencing any problems.
Technical SEO includes strategies that can improve your site’s backend structure and foundation. It also improves your site’s readability and, at the same time, provides a good user experience. A good user experience helps search engines to acknowledge that the site is of high quality.
With a good user experience, readers can easily see your postings. A good user experience also affects overall traffic and engagement rates.
Some of the types of SEO that come with technical SEO include site speed, security, indexing, and crawlability. Other types include structured data, mobile-friendliness, and site architecture.
If you want to check the state of your technical SEO, then use Alexa’s SEO Audit Tool. You can use this tool to enter your site as you wait for the report on the status of various technical elements. You can also receive instructions on how to resolve issues if you have any.
If you want to strengthen the influence and relationship between your websites and other websites, then off-page SEO techniques are the way to go. This search engine optimization contains strategies to build the reputation and authority of your website.
Off-page SEO techniques help the search engines to see if the search result is ideal. It ensures it’s from a reputable, reliable, and trusted source. Off-page SEO involves blogging, internal linking, and backlinking. Blogging plays a very integral part when it comes to SEO.
Blogging provides your site with more high-quality content to enable crawlers to crawl. Creating blogs can increase the number of site visitors and boost your rankings if you’re aware of what you’re doing. For your blogs to rank in SEO, you need keyword research and quality content.
Your keyword needs to appear in your copy and create some sense for your topic. If you write a blog about the kinds of SEO, you’ll have to write a blog around that same topic to show your users different types of SEO. By writing a blog, you’re also showing the users what SEO is and how they work.
When blogging, ensure you stick to your topic and focus on keywords. This will make you keep on producing quality content that will entice your users and keep them coming back for more.
When your website gets a recommendation from other websites indicating that your site is of high quality, that’s backlinking. Backlinking is a hyperlink that links one site to another.
You can obtain backlinks by building your business relationships with other companies in your industry. For example, if you’re operating a cleaning company, you wouldn’t accept a backlink from a restaurant unless you’re specializing in restaurant cleaning.
With internal links, you can build a page hierarchy on your site. You can link to other subpages from your main page using internal links. Search engines can know the most important pages through internal links.
Users can also navigate your site more easily. The link allows the users to move from page to page on your site while taking more information. Internal linking also enables users to gain a better understanding of terms that they’re not familiar with.
On-page SEO includes strategies that optimize an individual page on a website. These strategies help search engines to understand the topic of your content and see if your website is valuable. On-page SEO includes keyword research, content creation, keyword optimization, image optimization, and page formatting.
Keyword research enables you to find the best keywords to target on your page content. When publishing high-quality content, you focus on the target keywords. Keyword optimization allows you to use the target keyword in all the right places.
When it comes to page title optimization, an SEO company needs to show page titles in the search results, and users should have interest in clicking the pages. The title pages should provide enough clues to search engine bots and show them what the page content is all about.
You also need to optimize your H1 tag. Your H1 tag should have subheadings for various sections. Subheadings will make it easier for users to read and crawlers to scan in case of long-form content.
On-page SEO also includes SEO for images. Ensure that any image you use on-page goes through proper optimization to enable search engines to understand what they represent. Some of the features that are very crucial for image SEO include optimizing the filename, file size, and ALT text.
Another crucial feature that comes with on-page SEO is page formatting. A good SEO practice not only involves publishing a page with text and images. You also need to beautify the content.
Local Types of SEO
If you’re running a local business, then local SEO is the way to go. If you have a website and your main goal is to make customers visit your local store, you need to optimize your website for local SEO. However, executing local SEO can be an uphill task.
But still, there are some tactics you can employ to help you increase your local rankings. When you search for a product, Google will show your local options near you. If you want your business to appear in the top three spots, you can optimize your site and also get good reviews on Google.
The more reviews you get, the more potential customers and search engines you’ll have. The same way customers trust recommendations from family and friends is the same way they trust online reviews. For your business to be ranked locally, you also need a Google My Business account.
This will show your clients and search engines the location of your business. Ensure you share the same business information on all platforms, including your Google My Business. This will increase your chances of ranking.
You can also boost your local SEO rankings by listing your online everywhere. This will make your product and brand more visible, hence improving your sales.
Get SEO Assistance for Your Business
However intimidating it can be, hiring SEO services to look at your domain can be a good idea. As you can see, there are several types of SEO that can help you rank your business in search engines. But of course, you don’t know how they work.
SourceGroup can help you access the type of SEO advertising specifically designed for your business. Contact us to help you put your business on the map.