What Is PPC?
Pay Per Click (PPC) also referred at as Search Engine Marketing, is an effective form of marketing that on the Google SERP pages that allows you to only pay for advertising that is engaged with or clicked on. We can either get you setup to advertise on Google or fully manage the process and campaigns for you. generating high quality leads into your business very quickly.
Paid traffic is one of the most powerful ways to drive new leads & business very quickly, but many businesses find it difficult to generate a positive ROI as competition grows each year and ad networks become more complex.
Through our innovative paid advertising process, we not only avoid the mistakes other make, but put your campaigns on a strategic path to ROI.
Market Analysis & Campaign Design
Google ads is an auction, which means you’re only going up against your competitors. We use an advanced search engine marketing analysis and campaign design to make sure that you not only can compete, but you can also beat your competitors before your prospects even click your ad. We analyze data from existing competitors from keywords, to ads, to offers to make sure you’re ready to rock from Day 1.
Advanced Optimization Strategy
Proper campaign optimization is a crucial key to success. That’s why we use our multi-step, strategic laser target process on every single campaign to deliver maximum ROI.
1. Campaign Pre-Optimization
We expertly design your campaigns and use our unique pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.
2. Keyword Optimization
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.
3. Traffic Sculpting
As we get more data, we break out adgroups and lazer target prospects. This not only increases CTR (click through rate) but lowers CPC (cost per click).
4. KPI Optimization
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaigns performance.