What Is PPC?

Pay Per Click (PPC) also referred at as Search Engine Marketing, is an effective form of marketing that on the Google SERP pages that allows you to only pay for advertising that is engaged with or clicked on. We can either get you setup to advertise on Google or fully manage the process and campaigns for you. generating high quality leads into your business very quickly.

Paid traffic is one of the most powerful ways to drive new leads & business very quickly, but many businesses find it difficult to generate a positive ROI as competition grows each year and ad networks become more complex.

Through our innovative paid advertising process, we not only avoid the mistakes other make, but put your campaigns on a strategic path to ROI.

Search Engine Marketing
Search Engine Marketing

Market Analysis & Campaign Design

Google ads is an auction, which means you’re only going up against your competitors. We use an advanced search engine marketing analysis and campaign design to make sure that you not only can compete, but you can also beat your competitors before your prospects even click your ad. We analyze data from existing competitors from keywords, to ads, to offers to make sure you’re ready to rock from Day 1.

Join the more than 7,000 customers we have helped turn a profit since 2012

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Advanced Optimization Strategy

Proper campaign optimization is a crucial key to success. That’s why we use our multi-step, strategic laser target process on every single campaign to deliver maximum ROI.

1. Campaign Pre-Optimization

We expertly design your campaigns and use our unique pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.

2. Keyword Optimization

In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.

3. Traffic Sculpting

As we get more data, we break out ad groups and laser target prospects. This not only increases CTR (click through rate) but lowers CPC (cost per click).

4. KPI Optimization

After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaigns performance.

Campaign Types, Expertly Managed


Choose between 4 different ad options to get the best results for your business.
Need help picking? Book a call with us and we’ll walk you through them.


Full Lead Gen

Get high quality leads & form fills on autopilot.

Call Only

Get customers calling you with the click of a button.


Follow your website visitors around the web.

Google Shopping

Get your products seen to grow sales and revenue.

Your Niche, Our Expertise


We’ve managed campaigns for businesses in over 150+ different niches.
Here’s some of our most popular:



Find, engage, and acquire new patients


Book more demos and increase LTV


Increase conversions and reduce cart abandonment


Increase how many clients you have by being found when they need you


Convert higher quality leads and lower acquisition costs

Real Estate

Create a constant pipeline of new clients

Automotive Repair

Increase Car Count and Gross Revenue


Increase foot and website traffic to drive NEW customers

Ready To Get To Work?

Our dedication to your success is the reason why Source Group has become one of the largest and most successful trade show companies in the U.S.

We have our finger on the pulse of the trade show marketing industry – emerging trends, new product launches, technological innovations, the appointment of new leadership, and a sneak peek into what industry advancements are expected to hit the market next year.

Partner with us and let’s take your business to the next level.

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