What Is Google Ads?

Google Ads is an advertising solution that companies use to showcase their products and services via Google Search and through videos on YouTube. Source Group will create an innovative paid advertising campaign that will help you achieve your results and maximize your ROI.

Through our innovative paid advertising process, we not only avoid the mistakes other make, but put your campaigns on a strategic path to ROI.

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What is a Pay Per Click Campaign?

Pay per click (PPC), or search engine marketing, is a form of digital marketing. On Google search engine results pages, you can pay for advertising to ensure your website is at the top of the results page. Since the campaign is PPC, you only pay for an ad if it’s clicked on or engaged with.

At Source Group, we can fully manage the campaign process from start to finish or assist you in getting it set up. Whatever your preference is, we have an option that works for you. The goal is to generate high-quality leads to your business’s website as fast as possible.

Paid advertising is a powerful way to increase the traffic to your business’s website, but it can be hard for some companies to generate a positive ROI. Competition increases every year and ad networks, even if they’re designed to be user-friendly, can be difficult to navigate.

That’s where Source Group comes in. We’ll make the paid search management process as easy as possible for you and your business, ensuring you stay on track with your marketing budget as you increase your sales.

How Do Google Ads Work?

With Google ads, advertisers can select specific goals for their advertising campaigns. This can include driving website visits, filling out forms, or having a customer call you. Within your Google ads account, you can target your customers by location, customize your budget, bid on keywords, and more.

Running an effective search engine marketing campaign can get expensive if you don’t know what you’re doing. Google ads can be user-friendly, but unfortunately, that results in companies purchasing broad keywords and going through their budget quickly without generating a sale or phone call.

Our job at Source Group is to maximize every dollar you spend in your advertising campaign. We want to ensure that you pay only for quality website visitors and traffic.

Partner With Source Group for Google Ads Management

Since 2021, Source Group has helped more than 7,000 clients turn a profit with our Google ads management services. We’ve managed campaigns for over 150 different niches. Whether your business is in Saas, healthcare, retail, or automotive repair, financing, industrial equipment, we’ll create a Google ads campaign that increases your sales. 

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Our Google Ads Campaign Process

Proper campaign optimization is a crucial key to success. That’s why we use our multi-step, strategic laser target process on every single campaign to deliver maximum ROI.

Campaign Analysis

If you already have an established Google ads account that you’ve run ads from in the past, we’ll analyze the historical data to determine how it performed. For certain areas that didn’t perform as well as others, we’ll tweak those so they start to do better.

We’ll evaluate the keywords, ad text, keyword bidding options, and destination links to ensure they align with what our goals are for the campaign.

For campaigns that we start, we’ll conduct the same type of thorough analysis. We’ll continuously monitor the campaign to ensure it’s performing optimally. We’re not afraid to make changes if we see there’s an area that could perform better.

Lead Generation That’s Non-Branded

Search queries and keywords that are non-branded are a major driver of traffic to your company’s website. If you don’t know how to measure and handle the quality of the search queries, you can, unfortunately, overspend on your advertising campaign or miss out on opportunities.

At Source Group, we’ll make the most of every dollar in your budget that you spend for non-branded traffic. We’ll ensure that your website is visible and ready when potential leads are ready to make a purchase.

Keyword Tuning

The keywords we include in your Google ads need to be finely tuned. They also need to be focused on search results. You pay for every click you get, so you want the clicks to count. Your keywords need to be continually audited to ensure they’re being effective in driving traffic to your website.

Using keyword match types can help control what keyword phrases included in search queries trigger your ad showing up. For example, you can use an exact match keyword to focus on a specific target customer. Another option is to use a broad keyword match so your ad is shown to a wide audience.

Whatever keyword match type we use requires different ad copy and bid strategies. KPI’s, including conversion rates, have to be monitored throughout the Google ad campaign. Doing one thing wrong can increase your costs and ruin your performance or target lead price.

Traffic Sculpting

As we get more data, we break out ad groups and laser target prospects. This not only increases CTR (click-through rate) but lowers CPC (cost per click).

A/B Testing

We’ll test multiple ads at the same time to determine which ones are leading to the highest conversion rates and click-through. If there are one or two ads that are performing better than the others, we’ll focus our efforts on those. Our team of qualified experts will also create copy variations and different landing pages to test which ones work the best.

Reporting

We provide our clients with accurate reports that showcase meaningful metrics associated with your Google ads campaign. Source Group provides full transparency to how and where your budget is being allocated. This ensures that our efforts are completely in line with what your objectives are.

KPI Optimization

After we get enough clicks and time, we can tell what keywords prove out and what to cut. We then optimize campaigns performance based on that data. This allow us to generate a high click-through rate and reduce to cost per lead. Ultimately, ensuring that your campaign is generating the highest ROI possible.

Why Choose Source Group

Our team has experience in a variety of industries, so we know how to tell your story to the right group of people in the correct way. This ensures you make the biggest impact with your target audience. Our team has over a decade of experience in the advertising and marketing sphere. Our strategies have worked for countless clients and they’ll work for you too.

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Campaign Types, Expertly Managed

Choose between 4 different ad options to get the best results for your business.
Need help picking? Book a call with us and we’ll walk you through them.

 

Full Lead Gen

Get high quality leads & form fills on autopilot.

Call Only

Get customers calling you with the click of a button.

Retargeting

Follow your website visitors around the web.