Trade Show Industry News
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EXPERTS IN TRADE SHOW MARKETING
The success of your trade show depends on many different factors. Effective trade show marketing is one of them. You have only a few critical days during a trade show to get your message to your target audience. Visibility is key to drawing an audience to your booth.
Thousands of trade show attendees are under one roof and you must motivate them to stop by your booth. Trade show marketing is the best way to get the most from attending, and with distractions around every corner, you need to have a strategy.
That is where we come in. Trade show marketing, strategy and attendee engagement is what we do. We tell your story to the right people, at the right place, at the right time.
When nothing less than extraordinary will do, we’re your team.
COMMITTED TO YOUR SUCCESS
Learn more about trade show marketing, our process, our aggressive distribution and why Source Group Publications is known as “the voice of the exhibitor.”
What our clients have to say
FYI- KUDOS on the publication distribution along the Bus Routes, in front of the Convention Center; Many people found out about us because they saw our full page Ad while riding the bus to the 2017 VEGAS AHR trade show, I think it really made a difference in our Booth Traffic!
Since we have a tiny advertising budget, advertising in your publication is a HUGE deal for our small business. This annual international show is our biggest show and we have been an exhibitor for many years. Even though we are a small business, HVAC Refrigeration Daily helps us look like the big fish in the show pond.
Thanks, everyone. You all did a great job!
Thank you very much for running the full page ad and two write-ups in the Pack Expo editions of Packaging Industry News. I owe much of my success at the show to your distribution efforts to get your publication in the attendee’s hands. It was a pleasure working with you and everyone on your staff. I look forward to working with Source Group again.
Thanks for your efforts in helping us put our ads in the Drug Industry News. The print quality is perfect!
Overall we had thoroughly enjoyed working with you and your group. Wish you continued success!
Before BIO gets underway, I wanted to take a minute to recognize the extraordinary support that every member of the Source Group team has given us this year.
To a person, they have been professional and service-oriented and made it easy to do business with you.
From a single email laying out every item required, the specs and due date, to follow-up, editing, production and traffic, your team has been great to work with and our agency has had exactly the same experience.
It was a pleasure doing business with you personally and with your entire team.
I wanted to thank you all for accommodating our request. I must say that it has been a very pleasant experience working with all of you. Your flexibility and professionalism are much appreciated.
OMG, I just saw the magazine for the show next week. I had no idea what this was really going to be but THANK YOU, THANK YOU, THANK YOU!!! I am jacked about you putting me on the front cover. I really didn’t think you would actually do what you said you would do. Wow. If this doesn’t get us business, I don’t know what will. Again, THANK YOU for what you have done for me. This is a new venture for us and we are launching this brand new product. I can’t say thank you enough. Please thank everyone involved with this.
You guys did a great job circulating the publication throughout the DIA.
I wanted to personally thank you for doing an outstanding job in placing our content in the appropriate places on the appropriate days and working with me being last minute on our ad and content.
FYI — it looked awesome !! and in conjunction with our constant contact email blast — gave Applied Fiber a bigger than life presence at MINExpo 2016.
Please feel free to use this as a testimonial and we look forward to working with you on our future conventions — like OTC.
Thanks again for living up to all of your agreements and going overboard on your support.
Thanks again for everything. It turned out great. You guys rock!
When your email came in this morning I was impressed by you keen eye in spotting the double booth numbers for the Comco ad. (I know Pat from Comco already got back to you noting that they have two booth numbers at IMTS)
In today’s busy world I’m pleasantly surprised when a publication’s A.D. takes the time to look over an ad let alone read it.
It’s a pleasure working with you and Source Group. I hope, in the future, my client requests that I design even more ads for your publications.
We found the resource to be quite helpful to drive attendance at a 7 am event. We expected pretty low turnout, maybe 5 to 10, but had 27 people attend. We credit this due to effort we made in conjunction with CNJ to get the word out. We found the investment worth the return.
We were definitely very happy with the additional exposure at this important show, and, yes, we would like to do this again next year for RSNA. So please accept this as confirmation that we would like to go forward with this. I have copied Mary Keydash, our publications guru here, to inform her that I have authorized this, to calendar, etc. She will be your point of contact, Steve, when the copy is needed, etc.
Thank you for the opportunity, Steve. You clearly do great work.
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I spoke with half a dozen people who advertised with you at OTC. To a person they were all extremely positive. So I’m expecting this is only the beginning of working with you. Thanks for all your help.
We look forward to this next summer show with you. During our conversation you also stated you will do your best to get us the “best right hand page”
I think we had at least 30 people come up to tell us they found us in your magazine and wanted to come check out the product.
I’m sure this will have a great ROI
Let’s start a conversation about trade show marketing and how we can make your next trade show successful. Please call us at 520-722-2000 or complete the form and one of our experts will get in touch with you.
We would be happy to send you a media kit.
635 N. Craycroft
Tucson, Arizona 85711
Phone: 520-722-2000 Fax: 520-722-2014