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Trade Show Publications

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Trade Show Industry News

2907, 2020

6 Unique Trade Show Marketing Ideas That Your Competitors Aren’t Doing

Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. But with thousands of exhibitors competing for the same attention, it’s essential to use marketing campaigns to build and solidify relationships with attendees early [...]

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We are an industry-leading trade show and digital marketing company, creating dynamic marketing platforms that integrate live events and media into immersive trade show experiences. Each year, Source Group works with thousands of clients across more than 70 live events and connects more than a million attendees with the right companies at the right time. We are one of the most creative and experienced live event companies, creating connections and meaningful business relationships through live events and effective marketing. Everything we do is grounded in data and experience, whether it’s creating an ad, planning an event publication or creating an online campaign.

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Our dedication to your success is the reason why Source Group has become one of the largest and most successful trade show companies in the U.S. We have our finger on the pulse of the trade show marketing industry – emerging trends, new product launches, technological innovations, the appointment of new leadership, and a sneak peek into what industry advancements are expected to hit the market next year.

Trade Show Publications, News and Marketing

Source Group publications are read by the world’s top industry professionals during the most critical time of year — the trade show. Daily issues highlight executive interviews, product features, and company profiles with full-color photos and super-sized advertisements covering what’s new in the industry. Fresh content reaches exhibitors, attendees, and decision makers daily, attracting attention to your booth.

With thousands of trade show attendees under one roof, you must motivate them to stop by your booth. That is where we come in. Trade Show Marketing and Attendee Engagement is what we do. We tell your story to the right people, at the right place, at the right time using a multimedia approach. This ensures that you will maximize both reach and frequency, generating a higher ROI.

The show was great and the ad definitely brought us several leads.
Diesha Cooper, D. Cooper Works

Thank you very much for running the full page ad and two write-ups in the Pack Expo editions of Packaging Industry News. I owe much of my success at the show to your distribution efforts to get your publication in the attendee’s hands. It was a pleasure working with you and everyone on your staff. I look forward to working with Source Group again.

Ron Heiskell, Reduced Effort, Inc.

We found the resource to be quite helpful to drive attendance at a 7 am event. We expected pretty low turnout, maybe 5 to 10, but had 27 people attend. We credit this due to effort we made in conjunction with CNJ to get the word out. We found the investment worth the return.

Steve Pemberton, Rheonix

FYI- KUDOS on the publication distribution along the Bus Routes, in front of the Convention Center; Many people found out about us because they saw our full page Ad while riding the bus to the 2017 VEGAS AHR trade show, I think it really made a difference in our Booth Traffic!

Since we have a tiny advertising budget, advertising in your publication is a HUGE deal for our small business. This annual international show is our biggest show and we have been an exhibitor for many years. Even though we are a small business, HVAC Refrigeration Daily helps us look like the big fish in the show pond.

Thanks for your efforts in helping us put our ads in the Drug Industry News. The print quality is perfect!
Overall we had thoroughly enjoyed working with you and your group.

Jian Chen, EDETEK, Inc.

Before BIO gets underway, I wanted to take a minute to recognize the extraordinary support that every member of the Source Group team has given us this year.

To a person, they have been professional and service-oriented and made it easy to do business with you.

From a single email laying out every item required, the specs and due date, to follow-up, editing, production and traffic, your team has been great to work with and our agency has had exactly the same experience.

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