Harness the power of the largest ad platform designed to target your ideal customers effectively.

What is a Pay Per Click Campaign?
Pay Per Click (PPC) advertising, also known as search engine marketing, places your website at the top of Google search results, driving traffic by charging only for clicks.

Source Group offers complete PPC campaign management or setup assistance tailored to your needs. Our goal is to quickly generate high-quality leads for your business.

While paid advertising boosts website traffic, achieving a positive ROI can be challenging due to competition and complex ad networks. Source Group simplifies this process, helping you stay within budget while increasing sales and lead generation.

How Does Google Ads Work?
Google Ads allows advertisers to set specific goals for their campaigns, such as driving website visits, form submissions, or phone calls, and target customers by location, customize budgets, bid on keywords, and more.

Why Choose Source Group for Google Ads Management?
At Source Group, we specialize in maximizing your advertising budget to ensure you pay only for quality traffic and conversions. Since 2021, we’ve helped over 7,000 clients across 150+ industries achieve profitability through tailored Google Ads campaigns.

We employ a strategic, multi-step approach to optimize your campaigns for maximum ROI:

• Campaign Analysis: Evaluate historical data and optimize keywords, ad text, bidding options, and landing pages
• Non-Branded Lead Generation: Optimize campaigns for non-branded traffic to maximize your budget’s effectiveness
• Keyword Optimization: Continuously audit and refine keywords to improve campaign performance and lower costs
• Traffic Sculpting: Refine ad groups based on data to increase click-through rates and lower cost-per-click
• A/B Testing: Test multiple ads and landing pages to identify top-performing variations
• Reporting: Provide transparent reports on campaign metrics to track progress and align with your goals
• KPI Optimization: Fine-tune campaigns based on key performance indicators to enhance click-through rates and reduce cost per lead

We’ve successfully managed campaigns for businesses across 150+ diverse niches, including:

• Construction & Hospitality
• Defense & Security
• Environment, Energy & Resources
• Food & Beverage
• Industrial & Manufacturing
• Medical & Healthcare
• Outdoor & Recreation
• Technology & Innovation
• Transportation & Logistics

Ready to elevate your business with Google Ads? Partner with Source Group to create a strategic, results-driven campaign that boosts your sales and increases your website traffic. Contact us today to start maximizing your advertising potential and achieving your marketing goals.