Each year there are countless trade shows and events around the world that give you ample opportunity to elevate your business and create more brand awareness. You want to motivate trade show attendees to stop by your booth and learn more about your products and company. Advertising in Source Group’s trade show publications helps you generate more sales, leads, and brand exposure. We’ll help you with print and digital advertisements to bring traffic into your booth and keep them there during the show.
What’s the Benefit of Advertising When You Have a Trade Show Booth?
Our trade show publications go directly into the hands of those who need to see them. Industry professionals read our publications, and they’ll be attending the trade show you’re at. There’s no better way to create more awareness of your presence at a trade show than with targeted advertising.
By advertising in one of our trade show magazines, you’ll also reach people who didn’t attend the trade show. These individuals could’ve gotten ahold of one of the magazines from someone who attended the show or through other means. With high-quality advertisements, you’ll get their attention even if they weren’t able to visit your booth in person. Printing in a magazine gives attendees a tangible good to take with them after the show. It can remind them of visiting your booth, causing them to reach out to you when they otherwise might have forgotten.
Features of Advertisements in Our Publications
The publications printed by Source Group are where industry professionals go for new and exciting information. You can find us in any major city around the United States, including Boston, Chicago, Denver, Indianapolis, Los Angeles, New York, San Francisco, and Washington D.C. Your advertisements will reach show attendees in areas you’ve never thought to market to before.
We send out daily issues that highlight product features, company profiles, and executive interviews. Each piece of news comes complete with high-res, full-color photos. Our advertisements are super-sized, grabbing the attention of whoever sees them.
Our print trade show advertising solutions include table cards, ad design, and tabloid-sized daily trade show publications. Our magazines contain industry articles and interviews and are hand-to-hand delivered to show attendees.
With Source Group’s curated advertising strategies, you can reach a variety of exhibition professionals. These individuals include trade show and exhibit managers, suppliers, executives, meeting planners, other exhibitors, show attendees, and more.
Source Group handles every aspect of your advertisement, starting with the design. High-quality, graphic-designed advertisements will resonate with your audience and pique their interest.
Make an Impact in Show Dailies
Show dailies allow businesses to stand out among their competitors. Every company in attendance at a trade show is vying for everyone else’s attention. By appearing in print show dailies, you’ll be able to target attendees differently than with purely digital advertising. Source Group has years of experience with show dailies, giving you the resources and expertise to make engaging with attendees even easier.
How Our Process Works
Our user-friendly advertisement process keeps you up to date every step of the way. We can handle the creation of the advertisement from the beginning or step in when you need extra assistance. No matter what your needs are, Source Group can create a customized campaign for you.
Step One: Contact Us
Give us a call, send an email, or fill out our online contact form to get in touch with one of the members of our team. We do our best to respond back to you as quickly as possible. We’ll answer questions you may have about the process as we learn more about what you have to offer.
Step Two: Receive an Estimate
Source Group will give you a free estimate for the advertising services. You’ll know exactly what it’ll cost to work with us to advertise in trade show publications. The quote will be easily digestible, broken down so you can see what each aspect costs. Feel free to adjust or add on to your quote, so you get the perfect advertising campaign plan that’s customized to your business’s needs.
Step Three: Evaluate and Review Your Proofs
If you need help with the creation of the advertisement, our team will create mockups and proofs before finalizing any part of the advertisement. You’ll have the chance to make alterations and changes to our designs. The final product will be something you feel reflects your company and your design aesthetic.
Step Four: Sending Your Design to the Printers and Distribution
We’ll handle the printing of your finalized design. Then, we’ll send them off to you so you can distribute them yourself at the trade show or wherever you choose. We can also work together to assist you in getting your advertisements in front of attendees at the trade show.
Why Choose Source Group for Your Trade Show Advertising
We’re a family-owned publisher of trade show publications that has been in the business for 10 years and has helped over 7,000 clients. We have the knowledge and expertise to give you the best advertising options to elevate your brand and have attendees of the show flocking to your booth. We can provide you with cost-effective advertising options to increase your sales and maximize your return on investment. Source Group gives you a high-visibility platform to help spotlight your company during trade show season.
We’re the first choice for business professionals when advertising at trade shows because of our customized pricing plans. All of our quotes are unique because every business is different, and the scope of the project, and its individual needs, vary. You’ll only pay for exactly what you need to succeed at the trade show.
Leverage Your Presence at Trade Shows With Advertising
Ensure your business gets the exposure it needs during your next convention by advertising with Source Group. We’ll highlight your business in both digital and print media. Fill out our contact form or give us a call to learn more about how we can help you. We’re happy to provide you with advertising availability and rates. (520) 722-2000