Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance. Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re [...]
Today, there are over 1.5 billion websites online. Out of these, about 200 million are active. Having a website is vital in order to promote your business and garner excitement for your upcoming trade show. It might seem overwhelming to make yourself stand out from the sea of websites, but there's [...]
Technology has completely changed the business environment. With almost 60% of the global population spending time on the internet, businesses must change their way of operation. To make your business easily accessible on the internet, you have to rank on Google search engines. It doesn’t matter what kind of business you’re [...]
Are you looking for ways to improve your traffic generation and organic visibility? With over 200 million active websites on the Internet right now, you'll need to do what you can to make yours stand out. This is why you see a lot of companies invest a lot in digital marketing. [...]
As of 2018, there were 30.2 million small businesses across the country. No matter how you slice it, that's a lot of competition, whatever industry you're in.In order to stand out, you need to have a strong online presence. That is simply crucial in today's digital world.And one of the best ways [...]
A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. “Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on [...]
Want to know all of the benefits of SEO? This list of SEO benefits will blow your mind. You will be thankful you read this. Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. [...]
Want to outrank your competition in search and drive more traffic to your medical website? Learn the most up-to-date strategies for good SEO. When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option. Your website appearing on top of [...]
Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week but somehow, it never quite seems to get traction and results. Ahrefs has been [...]
1. Search Intent & Demand Are Fluid It’s important to know that search intent and demand are fluid – and much more so than I previously thought. Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental understanding of the intent behind [...]
