Did you know that less than one percent of people click to the second page of Google results? A business that isn’t on that crucial first page of Google results will likely get lost to time. It’s even better if you’re at the way top of the result page. SEO is the way to make sure you wind up on that first page and get all of the clicks you deserve.
If you’ve found yourself asking the question — why is SEO important? — you’ve come to the right place. This article will walk you through why SEO digital marketing is one of the most important digital marketing tools available today.
People Look For Solutions
One important thing that SEO will teach you is that people don’t look for businesses; they look for solutions. If someone wants a hamburger, they’re not likely to try to brainstorm their favorite hamburger restaurants and search for them online. More likely, they’re abandoning all grammar and quickly searching “cheap hamburger near me.” SEO relies on keywords. To get yourself to the top of the search results page, you have to study exactly what people are trying to solve when looking for businesses like yours and scatter those words throughout your website. To do this, you have to study the language that they use. This not only brings more people to your page through SEO, but as a side-effect, you get to know your client base better. This makes it easier to appeal to them when they come through your doors.
It’ll Inspire You to Redesign Your Website
If you’re going to have people over your house, you will want to make sure your house looks great. The same is true of your website. Optimizing SEO will bring a flood of potential customers onto your page. Hopefully, this will inspire you to update the design of your website. People in today’s world care about aesthetics, and if your site looks like it was designed in 2002, they might not trust it. After all, 94 percent of first impressions are related to your site’s web design. When you design a great website, you inspire people to come back. Getting visitors to come back is one of the most important steps in turning prospects into clients.
You’ll Get Ahead of Your Competitors
The world of business is such that for you to succeed, someone’s going to have to start doing a little worse. When you dominate local SEO by hiring an SEO business, competitors in your area are more likely to lose business to you.
Why is SEO Important?
At the end of the day, the answer to the question — why is SEO important? — is that it’s the advertising style of the future. You don’t even need to directly market to people to them to come to your business. Instead, you can just put yourself in the place that they’re looking.
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