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9 Social Media Trends That Will Dominate During 2021

Social media marketing is one of the best ways to connect with your target audience. The businesses that get social media right create the perfect content, with the right message, and post it at the right time. Yet, finding the right social media strategy isn't always an easy task. As [...]

2021-12-09T13:52:49+00:00December 8th, 2021|Marketing, Social Media|

How to Post and Advertise Effectively On Social Media

Meeting your audience where they are is the best way to promote your content naturally and effectively, but deciding on your company's approach isn't as simple as it sounds. This is where social media can influence your exposure. With 3.8 billion users worldwide, social media has become the most important asset [...]

2021-12-09T13:55:39+00:00November 29th, 2021|Marketing, Social Media|

Everything You Need to Know About Images as Content On Social Media

Did you know that, according to Business of Apps, there are over 1 billion users on Instagram worldwide? Additionally, it’s been estimated that Instagram created $20 billion worth of ad revenue in 2019, which is more than Facebook did ($70 billion). What do these statistics demonstrate? That pictures really can go [...]

2021-12-09T13:50:32+00:00November 16th, 2021|Content Marketing, Marketing, Social Media|

A guide to B2B content marketing in 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. So, where do you start and what type of content should you create for B2B [...]

2021-12-09T13:51:21+00:00November 14th, 2021|Content Marketing, Marketing, Social Media|

Always Up-to-Date Guide to Social Media Image Sizes 2021

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is [...]

2021-12-09T13:51:29+00:00November 14th, 2021|Marketing, Social Media|

How Can Social Media Management Benefit Your Business?

An active social media presence is vital to your business, especially since there has been a 66% increase in customers finding new products through social media. These numbers are only expected to rise in the next few years. That said, it isn't always easy to keep a handle on your social media [...]

2021-11-17T14:55:16+00:00November 5th, 2021|Social Media|

How to Make Your Social Media Post Engaging

In today’s society social media is king. With seven-in-ten American adults using social media there is a good chance that someone will see your post. From there you need to make sure that you catch their attention long enough for them to interact with your content. Creating engaging posts is [...]

2021-11-17T14:57:47+00:00October 21st, 2021|Social Media|

You Can’t Do That on Facebook: A Complete Guide for Marketers

Facebook has lots of rules that marketers need to know. Make sure your marketing complies, including giveaways, contests, posts, and ads. Written By: Julia McCoy Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – [...]

2021-05-27T14:05:31+00:00May 27th, 2021|Social Media|

B2B Targeting on Facebook: Audiences & Tactics That Work

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. Written by: Sean Johnston I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is [...]

2021-05-27T13:55:07+00:00May 27th, 2021|Social Media|

How to Build the Perfect Facebook Ad Audience

Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad [...]

2021-01-14T17:53:59+00:00January 14th, 2021|Marketing, Social Media|

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