Managing the inner workings of a business is no mean feat. Any manager worth their salt knows keeping on top of things is much like spinning plates. A lapse in concentration and the whole system might come crashing down around their ears. Constant attention to the cause is what keeps [...]
Social media marketing is one of the best ways to connect with your target audience. The businesses that get social media right create the perfect content, with the right message, and post it at the right time. Yet, finding the right social media strategy isn't always an easy task. As [...]
Meeting your audience where they are is the best way to promote your content naturally and effectively, but deciding on your company's approach isn't as simple as it sounds. This is where social media can influence your exposure. With 3.8 billion users worldwide, social media has become the most important asset [...]
Did you know that, according to Business of Apps, there are over 1 billion users on Instagram worldwide? Additionally, it’s been estimated that Instagram created $20 billion worth of ad revenue in 2019, which is more than Facebook did ($70 billion). What do these statistics demonstrate? That pictures really can go [...]
Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. So, where do you start and what type of content should you create for B2B [...]
Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. In this quick-scroll world of social media, the visual face of your brand is [...]
An active social media presence is vital to your business, especially since there has been a 66% increase in customers finding new products through social media. These numbers are only expected to rise in the next few years. That said, it isn't always easy to keep a handle on your social media [...]
In today’s society social media is king. With seven-in-ten American adults using social media there is a good chance that someone will see your post. From there you need to make sure that you catch their attention long enough for them to interact with your content. Creating engaging posts is [...]
Facebook has lots of rules that marketers need to know. Make sure your marketing complies, including giveaways, contests, posts, and ads. Written By: Julia McCoy Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – [...]
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. Written by: Sean Johnston I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is [...]
