Marketing

5 Reasons to Send Your Marketing Team to Trade Shows and Conferences

Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of [...]

The Synergy Between Email Marketing and Social Media

To have the best possible business, it's imperative that you have an approach to online marketing that's multi-channeled and engaging. Email marketing and social media are two major ways to secure new customers and grow your brand. But how are they related? You might [...]

2020-09-21T19:25:32+00:00September 21st, 2020|Marketing, News|

3 Simple Ways to Build a Winning SEO Strategy on a Shoestring Budget

If your business needs to drive traffic on a small marketing budget then this guide is for you. Check out the proven steps to grow your business on a budget Search engine optimization can be overwhelming to many small businesses and startups. This aspect of [...]

2020-09-21T18:01:44+00:00September 21st, 2020|Marketing, SEO|

Small business SEO: Your questions answered

Small business SEO: Your questions answered Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. Marcus Miller Being a small business is tough. Many [...]

2020-09-25T15:25:09+00:00September 21st, 2020|Marketing, SEO|

20 Tips for Aligning SEO & PPC for Better Ecommerce Results

Ready to win more customers and sales? These SEO and PPC tips can help set up your business for eCommerce success through the rest of this turbulent year. The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society. This [...]

2020-09-16T16:45:49+00:00September 16th, 2020|Blogging, Marketing, News, SEO|

SEO 102

HOW SEARCH ENGINES WORK: CRAWLING, INDEXING, AND RANKING First, show up. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are [...]

2020-09-16T17:25:12+00:00September 16th, 2020|Marketing, SEO|

Why You Should Outsource Your Digital Marketing

Any process or service that doesn’t directly improve customer service or generate new customers should be outsourced. A nacho restaurant should keep an IT firm on retainer instead of hiring an IT guy. When was the last time you bought nachos from a restaurant [...]

2020-08-14T15:41:06+00:00August 14th, 2020|Marketing, News|

9 Must-Have Elements to Improve Your SEO Strategy and Out Rank Your Competitor

Nothing is scarier to a business than not ranking with or above their competitors in Google. This is because Search Engines are the place where consumers go to find the products and services they are looking for. What Is An SEO Strategy Plan? An [...]

2020-08-12T18:40:35+00:00August 12th, 2020|Marketing, SEO|
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