Outbound leads cost 39% more than inbound leads. Meanwhile, 80% of new leads never turn into sales. In fact, 65% of businesses struggle to generate leads in the first place.
Without a strong franchise marketing strategy, you might struggle to grow your business, too. Instead, you can use digital marketing to set your franchise up for lasting growth.
On the fence about marketing a franchise online? Here are 12 benefits of effective marketing to consider first. After reading this guide, you can start developing your own marketing strategy.
Read on to discover the benefits of marketing your franchise online today!
1. Personalize Your Approach
Over 80% of consumers say being treated like a person is important to winning their business. Creating a personalized marketing strategy can help you appeal to consumers online. Otherwise, you might frustrate 74% of consumers if your content fails to match their interests.
In fact, 52% of consumers will switch brands if a company fails to personalize.
It’s difficult to personalize your approach if you’re marketing to a broad audience, though. Instead, you can use digital marketing to meet your customers online. You can focus on consumers you think will benefit most from your offerings.
Targeting a specific audience group (based on demographics and psychographics) can help you forge an emotional connection with shoppers.
You can use strategies like social media advertising or blogging to appeal to specific audience groups.
Digital advertising platforms like Facebook and Google Ads allow you to target specific customers. For example, you can focus on an age group or gender. Then, you can alter your ads to communicate specifically to that group.
You can also create blog content to answer the questions your customers are asking. With search engine optimization (SEO), your blog posts will appear during an online search.
Personalization could help you generate more leads and sales. In fact, 90% of marketers notice a lift in results due to personalization. Your ROI could increase by eight times its usual amount, too.
2. Direct Traffic
A successful franchise marketing strategy can help you generate website traffic from different platforms.
For example, you can use search engine optimization and blogging to appear on Google search engine result pages. Ranking ahead of your competitors will ensure consumers see your site first. Then, you can direct shoppers to specific pages on your site.
You can also use social media to direct people to your blog posts or product pages. Pay-per-click (PPC) advertising and email marketing are effective, too.
Using a combination of strategies will help you generate more traffic than ever before.
3. Turn Awareness into Recognition
An effective digital marketing strategy will allow you to appear in front of consumers at different touchpoints. Each time someone sees your brand, awareness will grow. Consistency and repeat exposure can turn awareness into recognition.
Building brand recognition will help you remain at the forefront of the customer’s mind.
The next time they need your product or service, they’ll think of you first.
4. Become a Thought Leader
Your digital marketing strategy can also position you as a thought leader in the industry.
You can create helpful, informative blog posts to answer questions and demonstrate your expertise. Improving your search engine rankings can boost your credibility, too.
Positioning yourself as a thought leader could encourage brand trust, which could lead to more sales. It can help set you apart from competing businesses, too.
5. Gather Helpful Data
It’s difficult to gather helpful insights from traditional marketing strategies. Without insights, you might struggle to make informed choices for future campaigns. Digital marketing can help you gather the data you need.
For example, you can learn more about your target audience to improve your targeting. You can determine how people find you online, too.
Gathering this data can help you improve and optimize your campaigns. You’ll have an easier time generating sales and improving your ROI as a result.
6. Keep Up With Trends
Consumers will notice if your business is falling behind the times. For example, perhaps you don’t have a website. Maybe your brand doesn’t have a social media presence.
Consumers might question your brand if you’re behind the latest trends. Instead, you can start marketing a franchise online to remain ahead.
7. Highlight Your Value
Franchise marketing with blog posts can also help you demonstrate the unique value you offer consumers. Focusing on your value can help you stand apart from competitors. Consumers might feel more inclined to choose your brand as a result.
8. Remain Mobile
More and more people are using their smartphones to find answers to their questions online. They also use their phones to find brands on social media. Marketing a franchise online will help you appeal to on-the-go consumers.
Using digital marketing will help you find new ways to remain mobile. You’ll have an easier time reaching customers as a result.
9. Get Ahead
Advertising a business franchise online can help you get ahead of competitors. If they haven’t started advertising online yet, take advantage!
Otherwise, you could risk falling behind.
10. Stay Social
You can use social media marketing to appeal to consumers on multiple platforms. Remaining social can help you find new opportunities to appeal to consumers. You can keep your customers engaged with your brand, too.
Remember, consumers might find it strange if you don’t have a social media presence yet.
11. Generate Reviews
You can encourage consumers to post their reviews on your Facebook or Google My Business pages. Positive reviews will boost your brand’s credibility. Then, you can build brand trust to generate more leads and sales.
12. Increase Your ROI
Remember, outbound marketing strategies aren’t as cost-effective as inbound marketing strategies. With a digital marketing strategy in place, you can generate more leads and sales.
As your ROI improves, you can find new ways to grow your franchise business.
Expand Your Franchise: 12 Benefits of Franchise Marketing in Mind
Don’t let your franchise fall behind the times. Instead, consider these 12 benefits of franchise marketing. With a strong digital marketing strategy in place, you can set your franchise up for success.
Experience these benefits firsthand by developing your digital marketing plans today.
Need help getting started? We’re happy to lend a hand.
Contact us today to learn more.