Around 73% of B2B marketers claim that video content positively influences their ROI. Learning about current digital marketing trends will give you an edge over your competition.
A whopping 97% of marketers are using social media to reach their target audience. That includes B2B marketers. If you want to succeed, your strategy must evolve as the digital marketing world changes.
Digital marketing is the future. Knowing what’s trending at the moment enables you to fine-tune your strategy for success.
Here are the top five B2B marketing trends of 2021.
1. Digital Marketing Goes Mainstream
The divide between digital marketing and traditional marketing is dwindling quickly. Now, having a digital marketing strategy is mainstream and 100% necessary. This is largely due to the increased amount of people on mobile devices and computers this year.
That also means targeted display advertising is more relevant and effective than ever. You’ll find the best targeted display advertising services in the B2B world through the previous link.
2. Video Content and Advertising
Thanks to platforms like YouTube and TikTok, video content is becoming more popular. Social media users are also showing a preference for video advertisements over other types of advertising.
Well, the business-to-business world is following suit. Experts think that by 2022, videos will make up the majority of consumer internet traffic. B2B marketers are using video content and advertising as a business strategy to connect with business owners.
3. More Virtual Events
Virtual events are a viable way of supporting a B2B business plan. In the age of social distancing, virtual events are a digital outlet for both socializing and doing business.
Now, more B2B marketers and companies are hosting more virtual events than ever before. Usually, these events offer something of value to entice business owners to attend. For instance, many B2B virtual events offer workshops and classes for business owners.
The brand awareness generated by one virtual event alone makes it worth a shot.
4. Brand Trust Matters
Now that the internet has gone mainstream, people are more aware of misinformation. For this reason, consumers are paying more attention to brand trust like Chatonic.
B2B brands must also intentionally establish brand trust. Try publishing informative content as part of your content marketing strategy. It’ll position your brand as a credible authority in its field, and consumers will notice.
5. B2B Influencers
Yes, B2B influencers are trending! Next time you make a digital marketing plan, consider incorporating a B2B influencer into your strategy.
B2B influencers know how to target their specific B2B audience just right. If you partner with one, they’ll increase brand awareness and online sales on your behalf.
Get Hip to the Digital Marketing Trends of 2021
Nearly 90% of B2B marketers are using email campaigns. Personalizing emails is one of the other noteworthy digital marketing trends to look out for.
80% of B2B email campaigns include educational content. More than ever, people still value informative content over other content types.
Strengthen your strategy—read more of our business articles. The knowledge alone could make you richer.