Over 30% of B2B marketers say email newsletters are the best way to nurture leads. Another 80% of marketers believe email marketing can increase customer retention. About 60% say email is their biggest source of ROI. In fact, conversion rates for emails are higher than search, direct traffic, and social media. Meanwhile, nearly 60% of consumers say marketing emails influence their purchase decisions. Email offers lead shoppers to spend about 138% more on their purchases, too.
With a strong email marketing strategy, you can set your business up for years of growth and success. Your email campaigns can help you remain top-of-mind. You can continue drawing in leads and sales, improving your ROI for years to come. After reading this guide, you can make a more informed decision for your business and digital marketing strategy. Keep reading to discover the top benefits of email marketing today! On the fence about developing a business email marketing strategy? Here are 10 reasons you shouldn’t wait.
1. Boost Brand Awareness
It takes about six impressions on average to generate brand awareness. Consistency and repetition over time are key to generating brand recognition, too. Each time you appear in front of your target audience through email marketing, brand awareness and recognition can grow. Using emails can also help you develop relationships with your customers. You can create a great customer experience by providing consumers with helpful content. Developing relationships can boost retention. A 2% boost in your retention rate can reduce cost by as much as 10%. You can retain customers to improve your ROI. Then, you can generate repeat sales to set your business up for years of growth and success. In fact, loyalty is sometimes worth 10 times as much as a single purchase, too.
Email marketing can help you appear in front of your customers more often. You can use brand elements to build awareness and recognition. Building brand recognition can help consumers recall your brand the next time they need your product or service. Then, you can draw people back to your website through your emails, leading to future sales. Without brand awareness, however, consumers will never recall your business. Instead, they’ll think of your competitors. You could miss the chance to draw more leads, conversions, and sales as a result. Use your emails to display your unique, distinct brand. Then, communicate your brand values. Focus on the unique value proposition you can offer consumers, too. They’ll remember your unique voice, style, and personality, which could help you draw them back to your business in the future.
2. Establish Your Credibility
Without credibility, consumers might struggle to trust your business. Without brand trust, you could struggle to retain loyal customers. Instead, use your content to demonstrate your experience and expertise. You can offer consumers helpful tips and position yourself as a thought leader in the industry. In time, consumers will come to you with their questions. They’ll rely on you for the helpful tips and tricks they need. You can establish your credibility and stand apart from your competitors. As consumers recognize the value you can offer, they’ll choose your business above anyone else’s. As you look for email marketing ideas, look for ways to demonstrate your unique experience in the industry. For example, you can create a vlog full of helpful tips. Then, send your tips in an exclusive email. You can use video content to engage your audience, too. They’ll remember your name, face, and voice the next time they need help.
3. Promote New Products and Services
Email marketing is a great way to promote your newest products and services. As you look for email marketing ideas, consider creating a teaser campaign. You can tease the new features or products you’re about to release. Then, create a landing page on your website where people can preorder your new product. Teasing your new products or services can help you build anticipation. You can generate preorders, boosting sales before you even launch!
4. Remain Top-of-Mind
Consumers interact with brands every day on different platforms, websites, and devices. They might forget your brand if they don’t come across your content regularly. With an email marketing campaign, you can remain top-of-mind. You can use emails to send your latest blog posts, exclusive content, and coupons. Consumers will keep thinking about the product or service you offer. You could even encourage them to try out your product, even if they don’t need it. Remaining top-of-mind could help you draw in customers before your competitors get the chance.
5. Boost Retention and Engagement
You can use email marketing to remain timely. For example, you can send consumers a coupon on their birthday or announce holiday specials. You can let them know about limited-time offers to leverage the fear of missing out, too. Then, you can draw people back to your business, boosting engagement and customer retention. Remember, retaining customers can improve your ROI. You can set your business up for growth and get ahead of the competition.
6. Share Your Online Content
Emails could benefit your search engine optimization (SEO) strategy. You can use email marketing to let people know about your latest blog posts and content. Then, you can draw people back to your website. As you gain traffic through your email campaigns, your search engine rankings could rise.
A higher search engine ranking can position you ahead of competitors. A higher ranking can also help you generate brand awareness and website traffic. Then, you could find new leads while boosting your online visibility. Improving your ranking can also help you look more credible than your competitors, too. Meanwhile, sharing your online content gives you more opportunities to demonstrate your experience and expertise.
7. Develop a Customer Loyalty Program
Consider using email marketing to develop a customer loyalty program. You can reward your customers for their repeat purchases. With every purchase, your ROI will improve.
8. Learn From Your Customers
As you search for email marketing ideas, consider creating a poll or survey. Then, use email marketing to share it with your subscribers. Ask them questions about their experience with your brand. The data you gather could help you make more informed decisions regarding your business in the future. Making changes based on the feedback you gather from customers will show them you care about their experience. They’ll notice the changes you’re making and stick around. If you fail to gather feedback, however, you could risk frustrating and losing customers. They’ll take their business to your competitors instead.
9. Use Targeted Messaging
The better you understand your target audience, the more likely you’ll appeal to their interests and needs. With emails, you can segment subscribers into smaller groups. Then, you can create personalized messages, allowing you to better connect with customers. Using targeted messaging can help you generate more leads, conversions, and sales. After all, consumers want you to treat them like real people, not numbers. You can change the headlines, subject lines, and images within your emails based on their behaviors.
For example, let’s say someone left items in their cart. You can send an email showing them exactly what they left behind. Then, you can have a second chance to turn that visitor into a customer. You can also show customers their previous purchases or let them know when specific items are back in stock. With targeted messages, your emails could become more effective than blanket messages you use in ad campaigns.
10. Boost Your ROI
About 54% of small business owners list email marketing as their most valuable tool for boosting sales. In fact, 23% claim the top benefit of email marketing is generating more leads. About 77% of B2B marketers use emails to drive sales and traffic to their websites. Using email marketing for business growth can boost your ROI, too. In fact, companies can generate $42 for every dollar spent on email marketing. You can use email marketing to draw people back to your website. You can even offer them coupons or announce a sale to generate more sales. Since email marketing is cost-effective, you won’t blow through your budget to draw in buyers. Instead, you can improve your ROI and use that money to develop your business or create bigger campaigns.
Before using email marketing, consider working with an experienced agency. They can help by writing, drafting, scheduling, and sending your emails. Then, they can answer any questions you receive from customers, too. Working with an experienced team will ensure your email marketing campaigns are optimized for success. You can draw more people to your business and improve your ROI with ease! One of the benefits of email marketing is the helpful data you can gather, too. You can use that data to make more informed decisions regarding your future campaigns. You can even use A/B testing to pinpoint which images, subject lines, and CTA buttons generated results.
You’ve Got Mail: 10 Amazing Benefits of Email Marketing for Your Business
Don’t miss the chance to draw in fresh leads or retain loyal customers. Instead, consider these 10 benefits of email marketing. With a strong email marketing campaign, you can improve your ROI and set your business up for success.
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