How to Post and Advertise Effectively On Social Media

Meeting your audience where they are is the best way to promote your content naturally and effectively. But deciding on your company's approach isn't as simple as it sounds. This is where social media can influence your exposure. With 3.8 billion users worldwide, social media has become the most important asset [...]

2021-02-02T21:41:47+00:00January 29th, 2021|Marketing, Social Media|

How Content Marketing Works and Why You Need It

Are you looking for ways to improve your traffic generation and organic visibility? With over 200 million active websites on the Internet right now, you'll need to do what you can to make yours stand out. This is why you see a lot of companies invest a lot in digital marketing. [...]

2021-01-23T00:06:48+00:00January 25th, 2021|Marketing, SEO|

How to Build the Perfect Facebook Ad Audience

Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad [...]

2021-01-14T17:53:59+00:00January 14th, 2021|Marketing, Social Media|

7 Ways to Increase Facebook Engagement – Algorithm Hacks That Really Work

It’s no secret that Facebook is the largest social media platform in the world. But what isn’t so clear is how to actually use Facebook to increase your engagement. So today, we are going to give you the top 7 Facebook algorithm hacks to increase your engagement and take it [...]

2021-01-14T17:01:20+00:00January 12th, 2021|Marketing, Social Media|

45 Benefits of SEO & Why Every Business Needs SEO

Want to know all of the benefits of SEO? This list of SEO benefits will blow your mind. You will be thankful you read this. Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. [...]

2021-01-14T17:02:44+00:00January 7th, 2021|Marketing, SEO|

8 Marketing Predictions for 2021

1. Brand Authenticity Alright, so our first major marketing prediction for 2021 is that there will be more brand authenticity. There is an entirely new wave of appreciation for user-generated content or UGC. Which is basically any form of content like images, audio, text, or video that was posted by another [...]

2021-01-06T15:54:47+00:00January 6th, 2021|Marketing|

The Best Time To Post On Social Media

The Best Time To Post On Social MediaJHOAN - DECEMBER 30, 2020Do you want to know the best time to post on social media?You’re in luck because today you’re going to get an answer!Here at Source Group, we post over 1000 posts a week for our clients who expect engagement.And [...]

2021-01-04T15:03:19+00:00January 4th, 2021|Marketing, Social Media|

Google Rollout of Core Algorithm Update

Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today. As mentioned in the announcement, Google’s guidance regarding the update remains the same as it always has been. This is the third core algorithm update of the calendar year. A fair amount of time [...]

2020-12-08T17:09:36+00:00December 8th, 2020|Marketing, News, SEO|

5 Reasons to Send Your Marketing Team to Trade Shows and Conferences

Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of reasons to also send members [...]

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