Are you looking for effective ways to grow your business? If you are a B2B company, then you know how difficult it can be to find new customers.Marketing to consumers is far easier, given the many platforms available to reach them at a moment's notice. But finding new B2B clients is [...]
These days, hosting a trade show -- or any other event -- is a bit of a long shot. For a business that relies on networking, this tends to be a major obstacle. The good news is that not being able to connect in person isn't the end of the world. [...]
The pandemic has changed the way we do events, but not all companies have adapted yet. Microsoft tried to do it, but it was only okay for their effort. Apple’s first virtual event, however, proved that you can still hold a successful event, even if it’s online. There’s a lot [...]
Abstract people walking in exhibition blurred background Participating in trade shows can be intimidating. Unless you’re one of the banner sponsors, you typically don’t get preference booth placement and there are restrictions on what you can bring. But there are ways to stand out even if you aren’t [...]
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of reasons to also send members [...]
When you think of a trade show, what comes to mind? Probably packed out venues, filled with vendors, and people interested in their wares. In past years, trade shows were golden opportunities for companies to get word of their brand out to the general public. Yet, in 2020, most [...]
Event producers wanting to know the most important issues they’ll be facing over the next six months will want to check out the fall season schedule for Digital Summit, a live virtual information exchange series kicking off Sept. 11. Produced, hosted and facilitated by Sam Lippman, president and founder of Lippman [...]
