Trade Show Industry News

5 Reasons to Send Your Marketing Team to Trade Shows and Conferences

Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of [...]

Trade Show Publications and News: What Will the Future Bring?

When you think of a trade show, what comes to mind? Probably packed out venues, filled with vendors, and people interested in their wares. In past years, trade shows were golden opportunities for companies to get word of their brand out to the general [...]

Digital Summit To Address Major Challenges For Event Organizers This Fall

Event producers wanting to know the most important issues they’ll be facing over the next six months will want to check out the fall season schedule for Digital Summit, a live virtual information exchange series kicking off Sept. 11. Produced, hosted and facilitated by Sam [...]

2020-09-16T14:57:50+00:00September 16th, 2020|News, Trade Show Industry News|

How Two Major Events Took Place Safely This Summer

In one of the most uncertain summers the event industry has ever experienced, events are still taking place, albeit a little more under the radar than usual. TSNN talked with two event organizers — one from a prestigious student basketball tournament and one from [...]

2020-09-16T14:48:58+00:00September 16th, 2020|News, Trade Show Industry News|

Businesses are Eager For The Return of In-person Events, Says Global Study

Feeling disheartened about the delayed return of face-to-face events? Findings of a new extensive global study focused on the recovery of the trade show industry should help spread some positive vibes about the value of shows when they do return. Conducted in July by live [...]

2020-08-20T15:41:51+00:00August 20th, 2020|Trade Show Industry News|

PACK EXPO, SEMA, AAPEX and FABTECH Cancel Fall Show in Chicago and Las Vegas

Due to governmental prohibitions and restrictions on gatherings, businesses, and travel, along with the mounting uncertainty that safe and productive events during a pandemic are even possible, four large trade shows – PACK EXPO, SEMA, AAPEX, and FABTECH – will not take place as [...]

2020-08-20T15:32:28+00:00August 20th, 2020|News, Trade Show Industry News|

Elements Not to Ignore When in Search of the Best Speaker

A speaker carries so much weight in determining the success of an event. See to it that you have invested in a good speaker for the event. A speaker from the Source Group is also important in determining the success of meetings held for organizations. [...]

2020-07-20T15:17:16+00:00July 20th, 2020|News, Trade Show Industry News, Trade Show Marketing|

Top 7 Trade Show Marketing strategies to Drastically Boost Leads

Get a Good Location One of the best things you can do to ensure success at a trade show is to get a good location for your booth. The better the location you can get, the more attendees you’ll get walking by your booth. [...]

2020-07-20T15:52:54+00:00July 19th, 2020|News, Trade Show Industry News, Trade Show Marketing|

Tips for Choosing a Trade Show Marketing Company

The type of trade show marketing agency you choose can determine how successful your trade show marketing campaign is going to be. This makes it important to take your time when choosing such a company. Understand that some of the many available companies are [...]

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