What Is a Trade Show?: The Ultimate Guide for Businesses

Are you looking for effective ways to grow your business? If you are a B2B company, then you know how difficult it can be to find new customers.Marketing to consumers is far easier, given the many platforms available to reach them at a moment's notice. But finding new B2B clients is [...]

7 Tips to Hosting a Successful Virtual Networking Event

These days, hosting a trade show -- or any other event -- is a bit of a long shot. For a business that relies on networking, this tends to be a major obstacle. The good news is that not being able to connect in person isn't the end of the world. [...]

2020-09-28T15:05:13+00:00September 28th, 2020|News, Trade Show Industry News|

How to Create and Plan a Better Virtual Event: 5 Outstanding Ideas

The pandemic has changed the way we do events, but not all companies have adapted yet. Microsoft tried to do it, but it was only okay for their effort. Apple’s first virtual event, however, proved that you can still hold a successful event, even if it’s online. There’s a lot [...]

2020-09-28T14:57:28+00:00September 28th, 2020|News, Trade Show Industry News|

5 Awesome Trade Show Ideas Everyone Will Love

Abstract people walking in exhibition blurred background Participating in trade shows can be intimidating. Unless you’re one of the banner sponsors, you typically don’t get preference booth placement and there are restrictions on what you can bring. But there are ways to stand out even if you aren’t [...]

2020-09-28T14:44:04+00:00September 28th, 2020|News, Trade Show Industry News, Trade Show Marketing|

5 Reasons to Send Your Marketing Team to Trade Shows and Conferences

Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of reasons to also send members [...]

Trade Show Publications and News: What Will the Future Bring?

When you think of a trade show, what comes to mind? Probably packed out venues, filled with vendors, and people interested in their wares. In past years, trade shows were golden opportunities for companies to get word of their brand out to the general public. Yet, in 2020, most [...]

Digital Summit To Address Major Challenges For Event Organizers This Fall

Event producers wanting to know the most important issues they’ll be facing over the next six months will want to check out the fall season schedule for Digital Summit, a live virtual information exchange series kicking off Sept. 11. Produced, hosted and facilitated by Sam Lippman, president and founder of Lippman [...]

2020-09-16T14:57:50+00:00September 16th, 2020|News, Trade Show Industry News|