Are you looking for effective ways to grow your business? If you are a B2B company, then you know how difficult it can be to find new customers.Marketing to consumers is far easier, given the many platforms available to reach them at a moment's notice. But finding new B2B clients is [...]
These days, hosting a trade show -- or any other event -- is a bit of a long shot. For a business that relies on networking, this tends to be a major obstacle. The good news is that not being able to connect in person isn't the end of the world. [...]
The pandemic has changed the way we do events, but not all companies have adapted yet. Microsoft tried to do it, but it was only okay for their effort. Apple’s first virtual event, however, proved that you can still hold a successful event, even if it’s online. There’s a lot [...]
Abstract people walking in exhibition blurred background Participating in trade shows can be intimidating. Unless you’re one of the banner sponsors, you typically don’t get preference booth placement and there are restrictions on what you can bring. But there are ways to stand out even if you aren’t [...]
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of reasons to also send members [...]
When you think of a trade show, what comes to mind? Probably packed out venues, filled with vendors, and people interested in their wares. In past years, trade shows were golden opportunities for companies to get word of their brand out to the general public. Yet, in 2020, most [...]
Event producers wanting to know the most important issues they’ll be facing over the next six months will want to check out the fall season schedule for Digital Summit, a live virtual information exchange series kicking off Sept. 11. Produced, hosted and facilitated by Sam Lippman, president and founder of Lippman [...]
In one of the most uncertain summers the event industry has ever experienced, events are still taking place, albeit a little more under the radar than usual. TSNN talked with two event organizers — one from a prestigious student basketball tournament and one from the East Coast’s largest consumer [...]
Trade Show Definition: An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally, trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or [...]
Feeling disheartened about the delayed return of face-to-face events? Findings of a new extensive global study focused on the recovery of the trade show industry should help spread some positive vibes about the value of shows when they do return. Conducted in July by live events research specialists Explori in [...]
