Why Hire An SEO Company?

As of 2018, there were 30.2 million small businesses across the country. No matter how you slice it, that’s a lot of competition, whatever industry you’re in. In order to stand out, you need to have a strong online presence. That is simply crucial in today’s digital world and one of the best ways to make this happen is to work on how your website appears in Google search results. This is called search engine optimization (SEO). For many businesses, though, tackling SEO on their own is quite intimidating. That’s why it’s a great idea to hire an SEO company to help take your website to the next level.

Keep reading for our top reasons to hire an SEO agency today.

Years of Experience

Simply put, SEO is complicated. Websites, in general, can be intricate and detailed, and it’s even more so when you’re talking about improving the ranking of your various web pages. SEO includes lots of areas, like copywriting, backlinks, schema, HTML, and the technical side of SEO. It’s a lot. So instead of taking lots of time to learn the basics of all of these fields, it’s often a smarter choice to rely on the experts. At Source Group, we have years of experience helping clients improve their SEO rankings, in turn improving their ROI. We’d be happy to do the same for you.

Get an Outside Perspective

When you’re in the weeds of your business every single day, it’s often to notice problems or potential opportunities. An amazing way to improve might be right in front of you, but you could easily be too distracted to notice. This often happens with SEO. So when you hire an outside company to assist you with your website optimization efforts, they’ll see things with a fresh perspective. They won’t be bogged down with negative attitudes or convinced that certain ideas won’t work. They can dive in and make things happen. Let’s be honest, who doesn’t want that?

Stay Up to Date

Digital marketing is changing constantly. Because of this, it’s really hard to keep up with the latest best practices. This is another reason it’s super nice to work with an outside SEO company. They live and breathe SEO, meaning they’ll know everything about the latest Google algorithm updates, changes in competition, and much more. They’ll also have experience with lots of different industries, knowing what’s working across the spectrum. They can then take these learnings and apply them to your company.

No Need to Hire or Train New Staff

It’s no secret. The hiring process can be long, expensive, and exhausting. Truth is, many small to medium businesses don’t have the budget to hire someone to exclusively work on SEO. Let’s imagine you want to hire an SEO team member. Think of everything you’ll need to train them on. They’ll need to understand the ins and outs of your products and services. You’ll need to give them a rundown of your entire marketing strategy. Have a certain marketing software you use? You’ll also need to walk them through that. Don’t forget the cost of a new computer, healthcare benefits, paid time off, and office space. When you work with an SEO agency, you can bypass a lot of this headache and cost. Sure, you’ll need to give them an overview of your business and products, but this can be done in a few hours. Then, they’ll take over so you can get back to your job while they produce results.

Focus on Your Strengths

Do you own your business? If so, you’re most likely super busy working in all kinds of areas. Finance, accounting, sales, and marketing are probably all on your plate in one way or another. If you work in marketing for a business, you also probably wear multiple hats. These days, marketing can include social media, paid ads, graphic design, website building, and much more. Take SEO off your plate. This will allow you to really focus on your strengths. And now you won’t need to worry about creating a content calendar for your blog, building your backlink profile, or optimizing your home page copy. Instead, you can spend your time where it’s most valuable: on your core strengths. Plus, you’ll feel less stressed about your site’s performance because you know it’s in good hands. And we’ll show you the progress we’re seeing as we go.

Access the Latest Marketing Technology

Last but not least, hiring an SEO company means you have instant access to the best marketing technology. Hundreds of new marketing tools are released every single year. This makes it super tough to stay on top of the best programs. When you hire an SEO company, you don’t need to worry about this. They’ll know the best programs to work with and understand which will be best for your specific situation. Whether you need a backlink software, a keyword research tool, or a site crawler, they’ll know the best option for you. Win-win.