The type of trade show marketing agency you choose can determine how successful your trade show marketing campaign is going to be. This makes it important to take your time when choosing such a company. Understand that some of the many available companies are only promises. To be on [...]
They will conduct market research. When you own a business, you might not have the needed time to or the expertise to perform the needed research, and this is because they have the right tools and the needed skill to do research. The truth is that technology has taken [...]
So, you want to organize your first trade show… but where do you start? Without the right preparation and resources, a trade show can quickly become a marketing and logistical nightmare. Yet, the good news is that you can proactively manage for success. With thoughtful planning and an organized [...]
How to Write an Effective Press Release A press release is a short, concise, news story written to promote something significant and specific. It is sent out to members of the media so they can spread the word about your product, service, or event if they deem it newsworthy. [...]
Writing an Article for a Trade Show The trade show has the potential to be a profitable and fruitful venture for many companies that exhibit. Many companies advertise in news dailies that are specifically targeted to the particular trade shows they are exhibiting in. In these dailies, companies showcase [...]
One of the most commonly asked questions people ask when meeting someone new is, "What do you do for a living?" When you say something like event management, people are typically confused and start asking questions like, "oh so you're a party planner?" So what does event management mean? [...]
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your [...]
Event Publications For Your Trade Show What are trade show publications? Trade show publications are magazine-style publications that contain important information about the event or trade show. This information includes topics such as industry information, articles, interviews, new products, and new services, as well as other relevant information. They [...]
Maybe you've seen the signs for the Home and Garden Expo at your local convention center or your employer has sent you to a trade show to gather information. If you've attended either as a consumer or industry insider, you know trade shows can offer you a huge opportunity [...]
Being memorable as a trade show exhibitor is extremely important for a successful show. Keeping yourself top of mind and putting your brand in a better position than your competitors is accomplished in a number of ways. A few ways to create trade show success are marketing in trade [...]
