Roll out the red carpet – it’s time for your business to be the star of the trade show! A cool display is one thing, but if you really want to get the crowd’s attention it’s all about having awesome promotional swag. You’ll find the best trade show promotions right [...]
Abstract people walking in exhibition blurred background Participating in trade shows can be intimidating. Unless you’re one of the banner sponsors, you typically don’t get preference booth placement and there are restrictions on what you can bring. But there are ways to stand out even if you aren’t [...]
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of reasons to also send members [...]
When you think of a trade show, what comes to mind? Probably packed out venues, filled with vendors, and people interested in their wares. In past years, trade shows were golden opportunities for companies to get word of their brand out to the general public. Yet, in 2020, most [...]
What is SEO, and why SEO is important? What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, [...]
With online marketing taking the world by storm, you might forget about the power still held in its offline alternative. One of those is tradeshow marketing: presenting your company, product, or service at industry events. But if you think trade shows only deliver great returns for specific types of [...]
Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. But with thousands of exhibitors competing for the same attention, it’s essential to use marketing campaigns to build and solidify relationships with attendees early on. This keeps your organization top-of-mind for the event. [...]
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a trade show, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, [...]
A speaker carries so much weight in determining the success of an event. See to it that you have invested in a good speaker for the event. A speaker from the Source Group is also important in determining the success of meetings held for organizations. The person chairing the meeting [...]
Get a Good Location One of the best things you can do to ensure success at a trade show is to get a good location for your booth. The better the location you can get, the more attendees you’ll get walking by your booth. This means more potential customers [...]
