Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your [...]
Event Publications For Your Trade Show What are trade show publications? Trade show publications are magazine-style publications that contain important information about the event or trade show. This information includes topics such as industry information, articles, interviews, new products, and new services, as well as other relevant information. They [...]
Maybe you've seen the signs for the Home and Garden Expo at your local convention center or your employer has sent you to a trade show to gather information. If you've attended either as a consumer or industry insider, you know trade shows can offer you a huge opportunity [...]
Being memorable as a trade show exhibitor is extremely important for a successful show. Keeping yourself top of mind and putting your brand in a better position than your competitors is accomplished in a number of ways. A few ways to create trade show success are marketing in trade [...]
When it comes to choosing where to put a booth, there are only three things that matter. Location, Location, Location! When it comes to your booth, everything else comes in second. Whether you are looking to have a 100 square foot booth or a 50,000 square foot booth, if [...]
There is a lot the goes into planning a successful trade show. However most trade show leads do not get followed up on. The ones that do get followed up on are often done so too late. However, there is hope. In today's world, we need to capture leads [...]
I always find it interesting how many trade show exhibitors are shocked that no one stops by their booth, yet when I ask what they have done to promoted themselves at at trade show, the answer is usually nothing. When I ask them what they have done to attract [...]
Times are tough right now. Almost every show for the next several months has either canceled or moved and it is throwing everyone's plans out of wack. However, this to shall pass and when it does you will need to make the most out of every possible trade show [...]
Take it from someone who has worked from home with their own business. Its not as easy as you think. The great thing is, we’re still 100% operational, and not missing a beat. On that note, it is also really easy to let the day slip away. Have you [...]
Want to know how to pivot your advertising & offers to work during the coronavirus? Right now, the majority of people are working from home and staying inside. As a business owner, you must tweak and adjust to meet these new consumer demands. No, this is not easy, but [...]
