Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. But with thousands of exhibitors competing for the same attention, it’s essential to use marketing campaigns to build and solidify relationships with attendees early on. This keeps your organization top-of-mind for the event. [...]
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a trade show, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, [...]
A speaker carries so much weight in determining the success of an event. See to it that you have invested in a good speaker for the event. A speaker from the Source Group is also important in determining the success of meetings held for organizations. The person chairing the meeting [...]
Get a Good Location One of the best things you can do to ensure success at a trade show is to get a good location for your booth. The better the location you can get, the more attendees you’ll get walking by your booth. This means more potential customers [...]
The type of trade show marketing agency you choose can determine how successful your trade show marketing campaign is going to be. This makes it important to take your time when choosing such a company. Understand that some of the many available companies are only promises. To be on [...]
They will conduct market research. When you own a business, you might not have the needed time to or the expertise to perform the needed research, and this is because they have the right tools and the needed skill to do research. The truth is that technology has taken [...]
So, you want to organize your first trade show… but where do you start? Without the right preparation and resources, a trade show can quickly become a marketing and logistical nightmare. Yet, the good news is that you can proactively manage for success. With thoughtful planning and an organized [...]
How to Write an Effective Press Release A press release is a short, concise, news story written to promote something significant and specific. It is sent out to members of the media so they can spread the word about your product, service, or event if they deem it newsworthy. [...]
Writing an Article for a Trade Show The trade show has the potential to be a profitable and fruitful venture for many companies that exhibit. Many companies advertise in news dailies that are specifically targeted to the particular trade shows they are exhibiting in. In these dailies, companies showcase [...]
One of the most commonly asked questions people ask when meeting someone new is, "What do you do for a living?" When you say something like event management, people are typically confused and start asking questions like, "oh so you're a party planner?" So what does event management mean? [...]
