Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your [...]
Bringing events back, whether they are trade shows, conferences or entertainment, is crucial to restoring vitality to the overall economy and the industry we love. I live and work in Las Vegas, which hosts some of the most amazing trade shows and conventions, like MAGIC, COSMOPROF North America and [...]
WASHINGTON — What might travel look like as federal, state, and local jurisdictions continue to ease restrictions from the COVID-19 pandemic in the coming weeks? The U.S. Travel Association (USTA), in collaboration with medical experts and a broad array of travel-related businesses and event industry organizations, proposed detailed guidance to [...]
ORLANDO – The Orange County Convention Center (OCCC) announced its intention to become a GBAC STAR™ accredited facility as part of its approach to safeguarding the industry from infectious diseases like COVID-19. The accreditation program, which officially launched May 7, has a fast-growing list of venues, hotels, and trade show organizations signing [...]
written by: Kelsey Ogletree At least a third of event organizers have postponed all events to 2021, according to the latest report by CEIR. It makes sense, given the fact that many Americans are experiencing a growing hesitation to travel again. Data from the U.S. Travel Association and MMGY Travel Intelligence [...]
With many events pivoting to virtual right now, event planners are working overtime to make sure their digital trade show event programming is packed with premium educational content. But what about the speakers that attendees come to an event to experience and learn from. As with live events, quality [...]
Event Publications For Your Trade Show What are trade show publications? Trade show publications are magazine-style publications that contain important information about the event or trade show. This information includes topics such as industry information, articles, interviews, new products, and new services, as well as other relevant information. They [...]
Maybe you've seen the signs for the Home and Garden Expo at your local convention center or your employer has sent you to a trade show to gather information. If you've attended either as a consumer or industry insider, you know trade shows can offer you a huge opportunity [...]
When it comes to choosing where to put a booth, there are only three things that matter. Location, Location, Location! When it comes to your booth, everything else comes in second. Whether you are looking to have a 100 square foot booth or a 50,000 square foot booth, if [...]
There is a lot the goes into planning a successful trade show. However most trade show leads do not get followed up on. The ones that do get followed up on are often done so too late. However, there is hope. In today's world, we need to capture leads [...]
