Maybe you've seen the signs for the Home and Garden Expo at your local convention center or your employer has sent you to a trade show to gather information. If you've attended either as a consumer or industry insider, you know trade shows can offer you a huge opportunity [...]
There is a lot the goes into planning a successful trade show. However most trade show leads do not get followed up on. The ones that do get followed up on are often done so too late. However, there is hope. In today's world, we need to capture leads [...]
I always find it interesting how many trade show exhibitors are shocked that no one stops by their booth, yet when I ask what they have done to promoted themselves at at trade show, the answer is usually nothing. When I ask them what they have done to attract [...]
Launching A New Event by: Michael R. Hough Contrary to what one might think, launching a new event at this time might be a very good idea because: A number of shows have been canceled—maybe you could resurrect one of these and make it a success. Many venues are [...]
Trade Show Business Expenses and Revenues There are literally entire corporations founded on the economics of producing trade shows. That should tell you just how profitable this industry can be, even if you only hold one show a year. But to make money you need to incorporate the right [...]
Beginners Guide To Planning a Trade Show or Live Event You have been to a lot of live events and trade shows if you are wanting to start your own trade show event business but, as a live event producer, it’s important to plan a trade show properly from [...]
Rescheduling Events Written By: Linda Baker Event organizers have been facing unbelievable pressure to decide how to handle the events they’ve planned for this year. Cancel? Postpone? Go virtual? Move to a hybrid model? Each option provides its own benefits and challenges. This post focuses on what event organizers [...]
Written By: Linda Baker Event organizers have been facing unbelievable pressure to decide how to handle the events they’ve planned for this year. Cancel? Postpone? Go virtual? Move to a hybrid model? Each option provides its own benefits and challenges. This post focuses on what event organizers need to [...]
Written By: Kelsey Ogletree The news cycle the past few weeks has been nearly non-stop about coronavirus (COVID-19), and it seems like the virus is the only thing people are talking about right now. The global outbreak of this virus, and the uncertainty behind how it’s being spread, is [...]
For the last year, San Jose has seen some major expansion in the downtown area, rebranding and new growth — including plans for a new Google campus that could house up to 25,000 employees. However, San Jose won’t be leaving its history behind. The San Jose McEnery Convention Center, [...]
