What is SEO, and why SEO is important? What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, [...]
Nothing is scarier to a business than not ranking with or above their competitors in Google. This is because Search Engines are the place where consumers go to find the products and services they are looking for. What Is An SEO Strategy Plan? An SEO Strategy Plan is a [...]
SEO isn’t just for big businesses. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This detailed SEO guide for local and small business SEO will help you get the most out of search by [...]
9 Reasons You Might Need to Rethink Your SEO Approach SEO best practices evolve over time. If you're still using any of these outdated practices, it's time for you to rethink your SEO approach. Have you ever wondered why your website isn’t generating any traffic?Perhaps you have traffic, but [...]
In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others. Link building is especially often touted as the “single most important thing to optimize”. In fact, as John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically [...]
Do you want to drive more traffic to your store without buying ads? This guide has everything you need to know! Introduction To E-Commerce SEO E-commerce SEO is one of the best ways to drive targeted traffic to your online store. But with the fast-evolving search engine algorithms, strategies [...]
SEO is important for greater searchability and visibility but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to the next level. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits [...]
It’s safe to say 2020 has SUCKED!. I wouldn't be shocked if that is how history refers to 2020 in the future. However, something happened in marketing that literally no one saw coming. SEO just became the top priority marketing channel. I talk to businesses all day long and [...]
How to Write an Effective Press Release A press release is a short, concise, news story written to promote something significant and specific. It is sent out to members of the media so they can spread the word about your product, service, or event if they deem it newsworthy. [...]
According to a report by Brightcove, 93% of B2B marketers in North America use content marketing to generates leads and sales. With content marketing costing 62% less than traditional marketing tactics and generating 3x as many leads, most people aren’t surprised that content marketing has become the route to go. Yet despite [...]
