Want to outrank your competition in search and drive more traffic to your medical website? Learn the most up-to-date strategies for good SEO. When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option. Your website appearing on top of [...]
Do you know the feeling of having been hired as an SEO consultant, content manager, or content marketer and finding yourself stuck on the content treadmill? You and your teammates are pushing out content every week but somehow, it never quite seems to get traction and results. Ahrefs has been [...]
1. Search Intent & Demand Are Fluid It’s important to know that search intent and demand are fluid – and much more so than I previously thought. Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental understanding of the intent behind [...]
Looking to build the right set of SEO resources for your company? On December 16, I moderated a Search Engine Journal webinar presented by Jimmy Page and Wes Flippo of Inseev Interactive. They shared a framework for establishing your ideal SEO resource stack and a supplemental perspective on resource allocation as planning [...]
When Google evaluates how well a site complies with the Core Web Vitals it may take into account noindexed pages. Google affirms that noindexed pages can still be used to evaluate a site’s Core Web Vitals, which will soon become search ranking factors. Put another way, pages that are [...]
Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today. As mentioned in the announcement, Google’s guidance regarding the update remains the same as it always has been. This is the third core algorithm update of the calendar year. A fair amount of time [...]
Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition. Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy. Chances are the businesses currently [...]
If your business needs to drive traffic on a small marketing budget then this guide is for you. Check out the proven steps to grow your business on a budget Search engine optimization can be overwhelming to many small businesses and startups. This aspect of online marketing can be [...]
Small business SEO: Your questions answered Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. Marcus Miller Being a small business is tough. Many businesses fail in the first year, and [...]
HOW SEARCH ENGINES WORK: CRAWLING, INDEXING, AND RANKING First, show up. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. In order to show [...]
