Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. But with thousands of exhibitors competing for the same attention, it’s essential to use marketing campaigns to build and solidify relationships with attendees early on. This keeps your organization top-of-mind for the event. [...]
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a trade show, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, [...]
A speaker carries so much weight in determining the success of an event. See to it that you have invested in a good speaker for the event. A speaker from the Source Group is also important in determining the success of meetings held for organizations. The person chairing the meeting [...]
Get a Good Location One of the best things you can do to ensure success at a trade show is to get a good location for your booth. The better the location you can get, the more attendees you’ll get walking by your booth. This means more potential customers [...]
The type of trade show marketing agency you choose can determine how successful your trade show marketing campaign is going to be. This makes it important to take your time when choosing such a company. Understand that some of the many available companies are only promises. To be on [...]
The ShopZio virtual B2B marketplace experienced a surge in sales and number of vendors onboarded in May, trade show operator International Market Centers says. With traditional trade shows on hold because of the coronavirus pandemic and the clock ticking on the buying season for the fourth quarter, sales on [...]
So, you want to organize your first trade show… but where do you start? Without the right preparation and resources, a trade show can quickly become a marketing and logistical nightmare. Yet, the good news is that you can proactively manage for success. With thoughtful planning and an organized [...]
With major cities starting to re-open and some face-to-face events preparing to get back to business, we’re all seeking guidance on how to slowly and safely resume business as usual. Three leading event industry organizations have released complementary health and safety guidelines to assist show organizers, general service contractors [...]
Duties of an Event Manager At its most basic, event management is the process of using business management and organizational skills to envision, plan, and execute social and business events. People who specialize in event management work with budgets, schedules, and vendors to create the best possible events for [...]
How to Write an Effective Press Release A press release is a short, concise, news story written to promote something significant and specific. It is sent out to members of the media so they can spread the word about your product, service, or event if they deem it newsworthy. [...]
