Just keeping up with Google updates, SEO practices, and strategies can truly be a full-time job. That is why Managed SEO services are so important. You get faster, long-lasting results.
Search Engine Optimization (SEO) is simply the process of getting quality traffic from free search results on different search engines. It is what helps your business, company, or product appear on the search engine’s results.
What Are Managed SEO Services?
Managed SEO is where a company hires an outside company to manage its SEO efforts. Fully managed SEO should include both on-page SEO and off-page SEO. Including but not limited to:
- Website content
- Blogging content
- Guest posting
- Link Building
- Press Releases
- Video content
- And more
Today, a company that offers a fully managed SEO service can be the best thing for a company. This is because they have taken their time to study the SEO world and have ran thousands of campaigns and use that experience to create success for their clients.
Outsourcing SEO services has a lot of benefits:
They Are Affordable
Having an in house dedicated SEO team can be very expensive, especially for start-ups. When it comes to managed SEO, you do not have to pay for the over $62,000 per year salary for an SEO Manager, you don’t have pay for holidays, vacations or benefits as would be the case with a traditional employee. These services are offered on a contract basis and are a good option over having a salaried employee.
Plus, it is unusual to find an employee who can do everything and has all of the resources that an SEO company has.
They Offer Constant Work
When it comes to SEO, consistency is the key to success. With a traditional employee you can run into a lot of issue with this key component. You don’t have to worry about emergencies, sick days, or just plain old bad employees.
When you hire a professional SEO management team, you can be sure of continuous work and positive results. This is because their success is predicated on yours. In short, if you aren’t successful you won’t continue to work with that company, so it is in their best interest to make you successful.
They Deliver High ROI
As I said earlier, the success of an SEO company is predicated on the success of its clients. So, the success of focusing your website on developing ROI of their top goals. Managed SEO services rely on experience and data to set realistic campaign goals that drive qualified traffic and increase leads and ultimately revenue.
Statically, you can expect a 200% to 5000% ROI with managed SEO services. A wide range I know. It really all depends on things like the starting point of the SEO campaign when it comes to your website and of course your profit margin. If you are selling donuts for $1.00 a piece, it is going to be a lot harder to meet that 5000%. Likewise, if your website has really low traffic, it will be pretty easy to increase the ROI. Here is a good article on figuring out your ROI.
You’ll Remain Focused
Any business whether a startup or not requires a digital marketing strategy that is focused. Having a professional SEO company that manages your strategy for you will give you exactly that. They will help you remain focused on running your business and servicing your customers by taking care of all of your SEO needs for you. And when you stay focused on managing your business together with a self-managed SEO service, you will be able grow.
Managed SEO Services Provide the Right Tools for the Trade
Professional SEO service providers have the tools for the digital world of SEO. To get the best results, there are various online tools that SEO professionals use. Such tools can be costly to others especially since there isn’t one online tool that provides everything for little to no cost.
When you use these services, you can be sure that they are using the best tools in the market. SEO is always changing and there are new tools in the market and professional services use these tools to manage accounts. So, you get the benefits of all the best tools without additional costs.
They Are Professionals
A word of caution. There are a lot of companies out there that claim to be experts. They are overseas and in the United States. Some take your money and never do any real work. Others take your money and use bad tactics that either don’t work, or worse, get your site banned from Google.
A professionally managed SEO service for business should always be keeping up with the changes in the market and working with them means that you will stay updated on these changes and they will reflect on your website’s search engine results. They are well-trained and are actual experts in the world of SEO and digital marketing. They have an in-house team of designs, editors, and campaign managers
These companies also offer various packages and products and you can choose the one that best suits your needs. They will always keep your SEO needs fresh and up-to-date making sure that you stay relevant throughout.
SEO Is Not Child’s Play
SEO is very difficult if you do not understand it well. The concept is not straightforward, what works today might not cut it tomorrow, and for every “rule” there is another “rule” or website that contradicts it.
When it comes to SEO itself, the terms internal and external links matter, and if you do not have a deep understanding of all these you cannot handle it. You need to know about content and content-based links. You need to know about pacing and how to read reports to understand if your efforts are actually working.
It Will Add Value to Your Website
Google rankings lend creditability and therefore value to your website. After you have invested and created a functional website that allows users to engage with you. The next step is creating traffic and credibility. This isn’t easy. Your business needs managed SEO services so that you can get profitable results that meet the needs of increasing website traffic and lending credibility.
Your Competitors Use It
It is very safe to say that all thriving businesses use SEO services. To keep up with your competition, you need SEO as your number one marketing tool.
Have a solid SEO strategy for your business and the best way to do this is by having a professional SEO company handle all things SEO for you. If your competitors are using it, then you need it too.
Consider Using Managed SEO Services for Your Business
SEO is necessary for the growth of any business, and having managed SEO services will help to improve your digital content so that you can have the right and profitable traffic. When done right, SEO is the best marketing strategy that you can have with the longest-lasting results.
If you would like to learn more, just give us a call or check out our Managed SEO Services