What Exactly Is Content Marketing? Content marketing is using your content to build trust in your brand. Content Marketing Institute defines it as “the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience-with the objective of driving profitable customer [...]
Picture this, you’re in charge of tech content for your company and you’re doing everything right. You’ve got a blog up and running. You have a top-notch product or service to promote. On paper, landing new clients for your blog should be simple, but here’s the thing: Even if you’ve got [...]
Did you know that, according to Business of Apps, there are over 1 billion users on Instagram worldwide? Additionally, it’s been estimated that Instagram created $20 billion worth of ad revenue in 2019, which is more than Facebook did ($70 billion). What do these statistics demonstrate? That pictures really can go [...]
If you're wanting to stand out at trade shows, then you might wonder about your content marketing strategy. Content marketing is important since 72% of marketers say that it has improved their prospect engagements. You might wonder what to know as far as content marketing and how to make sure [...]
Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. So, where do you start and what type of content should you create for B2B [...]
In 2020, 70% of marketers used content marketing. In 2021, this number jumped to 82%. To stand out from the crowd and maximize your content marketing results, it's imperative that you keep up with the latest developments, strategies, and consumer behaviors around content. 2021 has been an interesting year in the [...]
Content marketing trends are always changing. In today's digital age, your marketing efforts must connect with your audience through a variety of methods. With greater access to data and knowledge of your buyers' preferences, you have to be willing to adjust your content marketing strategies. It can be a little overwhelming [...]
In today’s society social media is king. With seven-in-ten American adults using social media there is a good chance that someone will see your post. From there you need to make sure that you catch their attention long enough for them to interact with your content. Creating engaging posts is [...]
Google dropped a new feature this summer called Search Console Insights to help websites better track their content’s performance and produce new blogs that attract customers. Our team couldn’t be more excited to start using this new tool. We already provide clients with tons of SEO-optimized content to boost their rankings, [...]
