Want to know all of the benefits of SEO?
This list of SEO benefits will blow your mind. You will be thankful you read this. Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo. This blog is a warning to everyone that does not have an effective strategy. You are making a huge mistake by not leveraging all of the below benefits. You are losing money every day your website is not optimized in the search engines.
1. There are people searching for your products or services on search engines
There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.
2. SEO pulls-in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the industry is worth $65 billion.
3. Traffic is more likely to convert
Optimized traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
4. It increases sales and leads
SEO is not a myth. You will increase your leads and sales if you offer a viable product or service. One small business generated over $103,510.98 worth of SEO results in just 5 months.
However, you must invest in the best strategy. With a winning campaign, your business will be on its way to higher conversions.
5. SEO can decrease your cost per acquisition
Another benefit is that it is “free”. It is far less expensive than advertising to acquire customers. The only costs are the costs to hire the best company. Unless you have experience in website coding and Google algorithms, you will need a firm or agency to grow your rankings and reap the benefits.
6. It does not involve any paid advertising
You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
7. Top SEO rankings provides 24/7 promotion
This business is 24/7. It does not sleep. Yes, that’s another one of the benefits. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.
8. It builds trust and credibility
People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.
9. It’s a long-term strategy
SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising competition or changes in Google algorithm.
10. It makes your customers more informed
Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High rankings allow you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.
11. SEO influences purchasing decisions
It is true that it significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use it to improve your conversions by significantly influencing the purchasing decisions of those on the web.
12. It increases your brand awareness and equity
Conversions aside, SEO will also build your brand equity. In other words, it will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.
13. SEO increases customer attribution or “touches”
While your awareness is increasing, it will simultaneously increase your customer attribution points. Attribution is the number of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your business. Strong rankings will help you dramatically increase your touchpoints with potential buyers.
14. It receives 90% more clicks than PPC
SEO trumps paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing, you will likely gain more traffic than the advertisers on the same keywords.
15. SEO can increase your website referrals
Another benefit is that it will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong presence will you grow referrals, literally and figuratively!
16. It is measurable
You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic. With the right tools (or company), you will be able to measure which search keywords are the most valuable to your business.
17. SEO drives offline sales
Do your customers do research online before visiting your store? Of course, they do! Because most people do their research online, it also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products. Therefore, SEO is a major contributor to driving offline sales.
18. It is more cost-effective than paid advertising
This is a no-brainer. It is more cost-effective than paid advertising. In fact, the average CPC (Cost Per Click) considering all the industries is $2.32. Why spend money for a page to be seen when you can work your way up in the organic search results by using effective SEO?
Once you rank high on search engines, you do not have to pay for clicks from search engines. And you will no longer have to worry about your PPC budget. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.
19. Your competitors are using SEO to grow
Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business. In fact, based on a recent study, 61% of these marketers stated that optimizing their website is their top priority.
Sooner or later, if you are not using search to grow your business, you will not have a business!
20. SEO can give smaller businesses an edge over larger companies
If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.
21. SEO will help you gain market share
Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives. Unless they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results.
22. SEO will help you break into new markets
Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you choose can be new products or services you could offer. You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.
23. SEO increases the value of your business
As your rankings rise your business becomes more valuable. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold their value and sustain over the years.
24. SEO integrates all of your online marketing activities
Essentially, it is is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising influence SEO. When all activities are integrated, your SEO rankings.
25. SEO improves your overall marketing ROI
As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher.
According to the latest studies conducted, it shows that organic traffic can result to more than 40% of business revenue. And also, local searches has over 18% of purchase made within that day. This will be explained in more detail in the next points below.
26. SEO is the best PR strategy
It makes PR make sense. In order to rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. The two works hand-in-hand.
27. SEO will increase your social media followers
As your visitors are researching your website, they are likely to click your social media icons to follow you. An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers.
28. SEO will increase your email newsletter subscribers
One of the benefits of SEO that you probably want to achieve is increasing your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. This is because you are gaining more traffic to your website, and more exposure. For optimal results, provide an incentive on your website for people who subscribe to your email newsletter.
29. SEO will increase your blog traffic
As your website’s authority rises with search engines, a few things will happen. Your blog’s individual ranking in Google will rise. Your blog content is more likely to be found on Google. And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website.
30. SEO improves your website’s click-through-rate
You must have a high click-through-rate to improve your SEO. Click-through-rate is the number of people who click your website divided by the number of people you reached.
31. SEO improves your website’s time-on-site
As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy. Additionally, it will boost your SEO rankings as well.
32. SEO improves the safety and security of your website
This will protect your website visitors from viruses and fraud. Simultaneously, it will boost your rankings as secure websites will significantly influence your SEO rankings.
33. SEO improves the speed of your website
High-speed websites will help you offer the best user experience to your visitors. In addition, high SEO rankings will also correspond with higher-speed websites.
34. SEO will improve the user experience of your website
It is important that you keep in mind that Google’s goal is to provide relevance to its users. To rank high on Google, your website must be relevant. In order to be relevant, you will have to offer a great user experience
35. SEO is growing
SEO spending is forecasted to increase to $80 billion by 2020. Spending for SEO is likely to be higher than online advertising spending and is growing for one reason. It works. Your business has an opportunity to jump on the bandwagon before it becomes too saturated.
36. SEO is mobile
Mobile is the future of online. And, 50% of all Internet users are mobile. This is likely to continue to increase. By optimizing your website, you are also preparing yourself for the next generation of marketing. Your website must be mobile-friendly. And, search engines will favor your website for optimizing your site for mobile.
37. SEO will help you stand out
There are 250 million websites on the Internet. The average person will never know what most of the Internet has to offer. Higher SEO rankings will help you stand out from the millions of other websites.
38. SEO is laser-targeted
IT is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primary reasons why it delivers the most qualified traffic to your website.
39. SEO traffic is the real deal
The people visiting your website are not coming for fun. They are in actionable pain and have real problems. They are looking for answers, and they clicked your website because they think you can find it with your business. And this is one of the benefits of SEO. As long as you add value, and understand your customers, you will have much success with SEO.
40. SEO rankings last forever
Okay, not really. But honestly, it is extremely hard to screw up rankings. You will likely remain in top positions unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website. However, you are not going to have to worry about this. Why? Because you are going to use a trusted companies. Once you attain top placement, it is time to celebrate! Or, begin expanding to other keywords.
41. SEO can eliminate cold-calling and other traditional strategies
Are you tired of passing out flyers? Tired of advertising in magazines and not seeing results? Tired of cold calling people and bothering people who will never want to buy from you? If your answer is yes, invest in SEO.
42. SEO can double, triple, or quadruple your business
It exposes you to the entire market of individuals searching for you. You can expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. The world becomes your marketplace with an effective SEO strategy.
43. SEO can help you attract talent
People looking for work also start their journey on Google. You can optimize your website to rank on Google for the positions you are hiring for. Avoid recruiting fees and acquisition costs by investing in a strategy.
44. It is Affordable
SEO pricing typically ranges from $800-$2000 per month. However, the return is invaluable. Once you rank #1 on Google, your website will receive thousands of free hits to your website.
45. SEO is the smartest marketing investment you can make
The SEO benefits are endless It is a long-term asset to your business that generates traffic, leads, and sales. It does not require any advertising. Your customers are searching right now, and if you want to grow your business you need to be at the top of their search results. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest in a campaign today.