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Trade Show News

Concrete Business Daily

CHUTES — It’s a Dirty Job, But Somebody’s Got to Do It!

Hadi C. Boustani has been President of CHUTES International since 1989. Talk about a wide and diverse background, with a bachelor’s degree in civil engineering from California University and a Masters in Construction Management from the University of Michigan, Boustani has worked in Paris, France, Saudi Arabia, the Ivory Coast, and all over the U.S.

Q: Please tell us a little bit about CHUTES International, its history, and where you are today.

A: In 1989, CHUTES International was a small company of only a handful of employees, a single product and a target market of the Maryland, Washington D.C., and Virginia area. Nearly 30 years later, CHUTES has expanded its product line from steel chutes to include plastic chutes, flat chutes, internal trash, linen and recycling chutes, compactors, recycling sorters, baggers, odor control systems, and a complete service department. Several of these products are patented inventions and new innovations in the industry. 

In addition to product development, CHUTES International’s target market has also developed and expanded, not only to the entire U.S. but internationally as well, including sales to Europe, the Middle East, and Africa. 

Boustani’s future plans for CHUTES are to continue with CHUTES’ growth and expansion through dealers and distributors and to remain committed to their continuous improvement policy through product development and lean manufacturing, all while keeping focused on providing exceptional customer service and top-quality products.

Q: What makes your company different from the competition?

A: While on the surface a chute may seem like a chute, which seems like a chute, there really are some significant differences.

Our external, heavy-duty steel chutes are the only ones on the market approved for use on historical buildings, as the special mounting system used holds the system away from the building façade. It’s also the only chute system to be issued multiple patents issued on it. You can throw pretty much anything down it and it won’t budge. We’ve had chutes withstand several hurricanes! In fact, we joke that the chute is what kept the building standing.

Another very important difference is our complete dedication to customer service and support.  It’s not just about providing the best quality product (which we do) but making sure our customers are treated exceptionally well.

Q: What’s your ‘latest and greatest,’ and what’s next for CHUTES?

A: Our focus is always on safety, first and last. Whether it be training our in-house staff or our dealers and distributors, CHUTES is always looking for ways to make our chutes the safest available and we strive to find ways that chutes can make the job site safer, from liners and dust gaiters to designing everything with two to four times the required safety factors to webinars and face-to-face training.

We’ve always been responsive to our customer requests. That’s what led us into internal chute manufacturing and, more recently, into recycling chutes and sorters and odor control systems.  The demand for easier methods of eco-friendly trash removal is growing. A few years ago, we designed and introduced both a chute that can meet recycling needs and a sorter that allows for two- or three-way sorting. Our odor control system was in response to the struggles property managers faced with bad odors from the trash room. 

Our current endeavor is a motion activated trash chute door. With rising concerns for ADA compliance and ease of access, this new CHUTE product will allow people to open the door of the chute with a simple wave. More information is coming soon. Stop by Booth #S12906 to give it a try.

Q: How can we find out more about CHUTES?A: For more information, you can always visit us online at www.chutes.com or email us at info@chutes.com. During the work week, we can be reached at 800-882-4883. Stop by and see us during the show at Booth #S12906!

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 Concrete Business Daily

CASE B Series Skid Steers and Compact Track Loaders Make Operation Simple and Intuitive

The all-new CASE B Series skid steers and compact track loaders (CTLs) provide a wealth of new features and functionality to make operation simpler, more intuitive, and more productive. The line features five CTLs ranging in operating capacity (50% of tipping load) from 2,700 pounds up to 4,500 pounds, and eight skid steers with operating capacities from 1,600 pounds up to 3,400 pounds.

CASE offers a mix of vertical and radial lift designs, ranging from 60 to 90 horsepower, to provide contractors with the right solution for their type of work. The new series retains the same structural frame as previous models but features reworking of many of the machine’s primary systems and components.   

At the core of the new B Series is an entirely redesigned operator interface that features an all-new 8-inch LCD display, and new startup and machine controls that are easy to use and set.

The 8-inch LCD display makes all critical machine operating information, such as fuel consumption and trip meters, easily accessible. It includes the industry exclusive split screen ability to view both the backup camera (operational in both forward and reverse) and machine operating parameters in a single view. That camera can be closed to show additional trip and operational data.

CASE has updated and overhauled the controls and settings within the cab of the B Series. The machine now features more simplified ignition and “operate” controls, easy buttons for selecting between ISO and H patterns (on electro-hydraulic models), an intuitive throttle control, as well as simple environmental controls.

Electro-hydraulic controls on new B Series models feature easy, high-level buttons on the front of the display that set overall machine settings to a low, moderate or aggressive responsiveness. Operators can also independently set tilt, lift, and drive speed, as well as loader arm and control aggressiveness, in just a few easy keystrokes within the new display.

The joysticks on electro-hydraulic models have been improved for operator comfort and responsiveness, with a narrower, more comfortable grip, and closer switch layout and a smaller head size for easier operation.

Each B Series machine with electro-hydraulic controls also comes with creep speed, which sets a lower, consistent machine speed and allows the operator to independently set attachment speed for optimal performance.

Each new unit with the LCD display features an easy-to-set economy timer that lets the operator set a time limit for idling, from 5 to 30 minutes, which automatically shuts the engine down. This saves fuel and cuts down on unnecessary engine hours.

Each machine also features an ignition timeout that powers the system down when the machine is off and the key is left on to save the machine’s battery.

The B Series also features an engine protection feature that automatically shuts the engine down when certain conditions are detected that may require additional service or attention. For more information on the entire lineup of CASE B Series Skid Steers and CTLs, visit www.casece.com, or stop by WOC Booth: C6361.

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 Concrete Business Daily

Avant Tecno USA Continues to Grow With its Global Innovations

Avant Tecno’s compact but mighty articulated loaders have already taken multiple industries by storm, including landscaping, agriculture, property management, and construction. With the latest release of its 860 machines and the upcoming release of its electric series, Avant continues to pioneer and pave the way in the company’s development of internationally acclaimed and innovative compact loaders.

Jukka Kytömäki, President of Avant Tecno USA, oversees sales and distribution for Avant in the United States and recently provided some insight into the company’s massively growing international operation.

Q: Can you tell us a little about Avant Tecno USA?

A: Since 1991, Avant Tecno has manufactured machines that boast innovative design features focusing on efficiency, ease of use, safety, versatility, and ergonomics.

With sales offices already established in Finland, Germany, and the United Kingdom, Avant Tecno expanded operations to the United States in May of 2012. Since the beginning, Avant has offered a completely different and distinctive solution for various customer segments including landscapers, hardscapers, arborists, property maintenance, construction, and demolition.

Q: What makes your business and company unique?

A: We are unique in that our machines feature more than 200 different kinds of attachments and are multi-functional and versatile in design. We tailor our loaders to the size, market, and weather conditions of every industry and export to every continent in the world — from Australian warmth to Siberian frosts. In other words, our machines are just as valuable to an arborist in Florida as they are to a snow removal company in Minnesota.

The cornerstone of our business has always been to put research and development, quality, and manufacturing at the forefront. Every machine is thoroughly tested and documented first in Finland, then again when it reaches our U.S. headquarters outside of Chicago. Our U.S. service team helps to maintain and service the machines — in fact, we intentionally overstock parts to ensure they are readily available to customers.

In addition to delivering dependability and consistency, integrating the sales and marketing functions into the R&D and customer service side of the business has been critical in keeping up with Avant’s unprecedented rate of customer demand and innovation. These investments in sales and marketing will bolster our consultative, multifaceted approach to a business that is growing at breakneck speeds — faster and faster every day.

Q: Are you introducing any new products this year?

A: Absolutely! We recently introduced our new Avant 860i model to the North American market. These machines reach speeds of about 18 miles per hour and feature an increased lift capacity of about 4,200 pounds. It’s our most powerful loader series to date and yet its dimensions and articulated design make the machines very versatile and powerful.

We’re also excited to introduce our e-series to the United States, which is set to launch in early 2020. These machines are battery powered and especially suited for indoor use where ventilation is limited or non-existent and there are strict noise restrictions — in the case of construction, the e-series machines will be a game-changer for indoor job sites.

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 Concrete Business Daily

Air-tow Trailers Are Making Jobs Safer for the Concrete Industry

Many companies in the rental industry are constantly looking for ways to equip its employees with the safest, most cost-effective equipment on the market. But many of these organizations fail to address one key piece of equipment, the trailer. In the best weather conditions, tilt-bed trailers can be difficult to use and loading often requires at least two people; while loading ramps are just plain dangerous.

Rock Line Products Inc. has eliminated the dangers associated with conventional trailers with the ground-level loading Air-tow Trailer. The added safety that comes with an Air-tow Trailer eliminates the worry and potential cost of lawsuits, labor claims, union claims, and workers compensation from injuries caused by inferior trailers. Loading and unloading equipment is now a one-man job, coincidentally reducing labor costs. The safety and savings make it an easy decision for rental companies across the country to upgrade trailer fleets to the Air-tow Trailer.

The Air-tow Trailer hydraulically lowers flat to the ground for simple and safe loading and unloading of any type of equipment. It only takes one person to hand load with a dolly or hand cart and driving equipment onto it is as easy as pulling into a parking space. Even in adverse weather conditions, low-profile equipment with little traction, such as scissor lifts and sweepers, can be loaded without hassle.

The deck remains level at all times and self-adjusting air suspension prevents the load from shifting at any point during the loading process and travel. The airbags are attached to swing-arm axles, mounted in steel roller bearings, and will adjust for side-to-side weight variations giving the user a level and smooth ride in any situation.

The Air-tow Trailer comes in many styles such as: flatbed, utility, enclosed, and gooseneck. Air-tow also offers exclusive models that can’t be found anywhere else. The 3D, drop-deck and dump is a hybrid trailer that loads at ground level and has full dump capabilities. And the DH-10, dock height trailer, acts as a “mobile dock” that allows the user to load at docks up to 60 inches high and unload at ground level.

For more information, please contact Air-tow at 800-479-7975, visit www.airtow.com, or visit Booth #O31072.

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 Concrete Business Daily

iQMS362 – This is not your Grandfather’s Masonry Saw

iQ Power Tools, manufacturer of premium power tools with integrated dust collection technology, presents the iQMS362, the newest in the iQ360 line of masonry saws. Whether the materials are small or large, this tool is designed to save cutting time and increase productivity. 

Durable and portable, the iQMS362 is built to tackle any job site. The iQMS362’s 16.5” Q-Drive blade was engineered specifically for this tool. Tests have shown this blade cuts 40% faster than its competitors and with more accuracy. The Q-Drive blade cuts masonry materials in a wide range of shapes, sizes, weights, and densities; from soft, manufactured stone to very dense pavers or granite.

As if that isn’t enough, the iQMS362 eliminates the dust cloud, allowing workers to increase their efficiency and productivity while staying compliant with the new OSHA regulations. The iQMS362 was designed with the health and safety of its operator in mind, meeting the OSHA Silica Permissible Exposure Limit (PEL) of 50 micrograms of respirable crystalline silica per cubic meter of air (μg/m3), averaged over an eight-hour day.

The iQMS362 features the following industry firsts:

  • 16.5” Q-Drive blade with a 5.5” depth and a full 24” length of cut
  • IQ Power Management System allows the saw to run on 120 volts and 20 amps
  • 270° Dust Reduction System
  • 3 Stage Cyclonic Filtration
  • Easy Transport System includes high-flotation tires, an integrated Stand with gas-shock powered lifting/lower mechanism
  • Unmatched cutting speed
  • OSHA Silica PEL compliant

The iQMS362 was designed to overcome common power limitations of most high-powered masonry saws which operate on 220v of electricity. It operates using a standard 120v and 20 amps, eliminating the need for a 220v plug adapter or high-output generator. Integrated with soft start technology, the iQ Power Management System controls the power ramp up without the spike.

With unrivaled portability, cutting performance and speed, the iQMS362 is the ultimate saw for serious masonry and hardscape professionals.

See the iQMS362 in action at iQ Power Tools’ Inside Booth #C3327 at Outside Booth Broze Lot, Dustless Zone

For more information, please contact Sarah Hurtado, Marketing Communications Manager

Sarah.Hurtado@iqpowertools.com | PO Box 7449, Moreno Valley CA  Phone 888-274-7744 | Fax 888.428.4485 | www.iQPowerTools.com

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 Aviation Business Daily

Flightdocs Launches End-to-End Solution for Rotor Ops

The rotorcraft market, and aviation in general, has seen a growing demand for modern, cloud-based software solutions that can handle the key functions within a flight department — maintenance, flight operations, and inventory management. Over the last several years, Flightdocs has been at the forefront of game-changing software solutions for maintenance and parts managers, and has made a significant impact in the way they operate every day. In working with its customer base, Flightdocs found an opportunity to extend its software into the flight operations side of a flight department and launched its latest module, Fd | Operations, in September 2019.

Fd | Operations delivers advanced tools directly into the hands of the crew, schedulers, and dispatchers and is fully integrated with Fd | Maintenance and Inventory. Key features include drag-and-drop flight scheduling, leg-based trip planning, intuitive crew management, customizable flight logs, native mobile applications, and real-time communication.

Flightdocs President Greg Heine said, “The development of Flightdocs Operations started in early 2018 in response to our customers’ requests for a fully integrated flight department management system. They loved the technology and service we provided for maintenance management and wanted a modern, mobile, real-time solution for flight ops.”

Pathfinder Aviation operates several Airbus and Bell helicopters out of four bases in Alaska and signed on with Flightdocs in 2017. The use of the Flightdocs mobile applications have allowed Pathfinder to gain better visibility into the status of its aircraft and parts, streamline communication, and eliminate redundant data entry. Jesse Kirby of Pathfinder said, “With everyone on our team having logins for Flightdocs, we can complete work in the field and everyone back at home base can see the current status of our fleet. It has really changed the way we work.”

Although it can be used as a standalone solution, the true value of Fd | Operations is the ability to link and integrate silos typically found in flight departments, specifically the maintenance and operations functions. This new approach works to eliminate inefficiencies and create real-time visibility into an operation, trips, and aircraft. From a mobile device, a pilot can report discrepancies along with pictures and video of the issue. Stakeholders are notified, and the status of the aircraft is updated. Fd | Connect communicates without the need for texts, emails, or phone calls. Keeping communication centralized and preventing details from falling through the cracks. Maintenance finds a resolution, signs off the task electronically, and returns the aircraft to service without any paper. Schedulers have real-time visibility to airworthiness status and can plan accordingly. Heine indicated that paperless operators have reported time savings of over 90%, faster turnaround times, and significant reductions in data errors.

2019 was a record year for Flightdocs, highlighted with the introduction of Fd | Operations, strong growth, and new partnerships and products with Textron Aviation, Boeing Global Services (ForeFlight and Aviall), Cirrus Aircraft, Satcom Direct, and Flight Tax Systems.

Visit Flightdocs at Booth #1413.

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 Aviation Business Daily

Winds of Change: Flight Data Systems’ SENTRY Flight Recorders are the World’s Lightest and Least Power Consuming ED112-Compliant Units in Today’s Market

Flight Data Systems’ SENTRY product line upending the CVFDR market

The SENTRY CVFDR, weighing 4.5 pounds (2 kilograms) and consuming only 8 watts max at a steady state, was designed to blend the best of today’s existing capabilities with a new innovative approach to capturing and protecting your flight data. 

SENTRY’s modular architecture was designed with flexibility and durability in mind to allow for aircraft-specific configurations with expansion capabilities that extend functionality as required by operators. 

The SENTRY CVFDR meets all ED-112A requirements, as well as qualifications to DO-160G environmental and power requirements. 

The rugged enclosure of the SENTRY CVFDR can be mounted in any attitude, making it ideal for most airborne operational environments including commercial- or military-fixed and rotary-wing aircraft. 

The SENTRY FDR’s recent FAA TSO approval paves the way for the device to be fitted onboard airframes in all industry segments while enabling operators to save valuable space and weight. 

The CVFDR is currently available in stainless steel and titanium enclosures, and features a range of aircraft interfaces including ARINC-717, analog and discrete sensor inputs, ARINC-429 Data Link recording, configurable high- and low-fidelity audio channels, and rotor speed input. 

The SENTRY recorders interface directly with Flight Data Systems’ Modular Acquisition Unit (MAU) to provide a highly configurable Flight Data Recording system. To learn more about the SENTRY CVFDR, visit www.flightdata.aero, contact sales@flightdata.aero, or stop by Booth #7145.

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 Aviation Business Daily

Eagle Copters — Fly. Let Us Do the Rest.

Article Courtesy of Eagle Copters Ltd.

Since its humble beginnings in 1975, Eagle Copters Ltd. has grown to encompass an expanded portfolio that covers many OEMs including Bell, Sikorsky, and Leonardo. Since expanding its AMO scope, Eagle has increased its product and service offerings to include a catalog of full-MRO services, from start to finish. Eagle is “a one-stop shop,” including structural repairs, avionics, component OH, parts and logistics, engineering, product development (Eagle 407HP and Eagle Single), custom configurations, and interior and exterior paint and decaling. These MRO services are just one of the areas Eagle thrives, also boasting full sales and leasing offerings to its customers.

Eagle’s service offerings are also handled through its partner companies. With locations in Coffs Harbour, Australia; Santiago, Chile; and Springfield, USA, Eagle’s capabilities are offered to clients around the world, and allow for seamless support and offerings to every one of Eagle’s customers. 

Among the list of capabilities, the Eagle 407HP has picked up traction with many 407 operators who see the benefits and increased performance of that conversion. With up to 17% lower fuel burn costs, 12% lower direct maintenance costs, and 22% more shaft horsepower, operators are seeing an increase towards their mission capabilities. Just one of the many services and product lines that Eagle offers, the company always make sure that its customers leave knowing they’ve got a full line of support behind them. 

The team at Eagle is always ready to assist customers with their aircraft needs. We invite those who are interested in working with Eagle, or who want to learn more about what is offered, to can visit our website (www.eaglecopters.com), or get in contact with our team by calling 403-250-7370 or emailing sales@eaglecopters.com.

Please be sure to stop by Booth #6341 during HELI-EXPO 2020 for more information.

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 Aviation Business Daily

Composite Tail Rotor Blades for Bell 206 JetRangers Available! Now Approved in Canada!

Together with Australian manufacturer Airwork Helicopters, Dakota Air Parts is proud to offer composite tail rotor blades for the Bell 206 JetRanger Series helicopters. AMT-206-1 tail rotor blades are a direct replacement for both long and short blades with no gearbox modifications needed!

The blade design incorporates a non-symmetrical airfoil section and a swept tip. The blades are primarily fabricated from unidirectional Graphite (carbon fiber) and Aramid (Kevlar™) continuous fibers suspended in an epoxy matrix.

The nickel abrasion strip is designed to protect the blade under harsh operating conditions, like those encountered in agricultural work. The abrasion strip is 1-3/8 inches wide and covers 23% of the chord, providing protection to all of the blade surfaces exposed during flight, ensuring that erosion doesn’t impact the blade structure.

Operators flying in areas with stringent noise restrictions will find these blades especially valuable. Helicopters operating with the AMT-206-1 tail rotor blade demonstrate noise levels compliant with Stage 3 Noise requirements with an overflight noise level of 80.0 dB.

The AMT-206-1 composite tail rotor blades offer a 30% cost advantage with twice the life over the standard 206 tail rotor blades. Additional features include:

●     5,000-hour time life, twice the life of standard OEM blades.

●     30% lower hourly operating costs.

●     Higher margin of safety due to increased strength.

●     Corrosion-resistant and impervious to saltwater.

●     Replaceable bushings and abrasion strips.

●     Significant noise reduction, 68% reduction over OEM blades.

●     Improved ground clearance.

●     Complies with FAA Stage 3 noise requirements.

●     Tested for over 51 million cycles.

The blades are manufactured in Australia under an Australian Parts Manufacturing Approval (APMA). In addition, they have CASA and FAA STCs and are now approved in Canada with a TCCA STC!

●     FAA STC: SR02644LA.

●     CASA STC: STC-SVR520.

●     TCCA STC: SH18-66.

●     APMA: 410142.

Distribution and sales are managed by Dakota Air Parts and Airwork Helicopters with Airwork managing sales in Australia, New Zealand, and Papua New Guinea while all other regions are serviced by Dakota Air Parts. Air Services International of Phoenix, Arizona (www.asimro.com) is also a product representative.

For more information on the AMT-206-1 tail rotor blades, as well as to view a set of the blades, please visit Booth #4646 during HELI-EXPO or online at www.dakotaairparts.com!

About Dakota Air Parts Intl., Inc. (www.dakotaairparts.com)

Dakota Air Parts specializes in buying, selling, and support of rotor-wing and fixed-wing aircraft, turbine engines, and parts — OEM and aftermarket. Supported platforms include UH-1, AH-1, OH-58, CH-47, UH-60, Bell 205/206/212/412, MD 500 series, Honeywell T53 and T55 engines. Dakota is a U.S. Department of State and ATF registered exporter/importer. For more information about Dakota Air Parts call 701-297-9999 or visit www.dakotaairparts.com.

About Airwork Helicopters (www.airwork.com.au) Airwork Helicopters is widely regarded as one of the best helicopter pilot training facilities in Australia. Located at Caboolture Airport north of the Brisbane Airwork Helicopters provides engineering services, flight training, aerial agriculture services, aerial work and charter flights. For more information about Airwork Helicopters call +61 7 5495 8000 or visit

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Trade Show Marketing
 Trade Show Marketing, Uncategorized

How to build an effective tradeshow marketing strategy

Tradeshows remain an important and effective means of reaching your key customers and finding new ones. Take the following steps and you’ll make the most of the opportunity, says Discount Displays’ Aaron Inglethorpe.

By: Aaron Inglethorpe
tradeshow marketing with online marketing taking the world by storm, you might forget about the power still held in its offline alternative.

One of those is tradeshow marketing: presenting your company, product or service at industry events. But if you think tradeshows only deliver great returns for specific types of business, you might be wrong.

Tradeshows are a fantastic marketing tactic for any business to improve sales and build relationships. From engineering events to tradeshows for wedding companies, it’s not an activity that fails to make an impact on your bottom line.

In fact, tradeshow revenue in the US was $12.81bn (£9.33bn) in 2016 alone, and that figure is set to rise with almost 30% of companies planning to increase their tradeshow budget.

So, if you’re looking to get a slice of the tradeshow marketing pie, here’s how you can build an effective strategy that delivers a return on your investment:

ADVERTISING

  1. Set your goals
    Just like any other marketing campaign, we’ll need to plan our strategy around a key set of goals. Not only will this help to measure the success of your tradeshow attendance, but having a clear vision on what you want to achieve will make sure all staff members are on-board, too.

The most common goal for tradeshow marketing campaigns is direct sales, but you might also want to improve brand awareness and boost site traffic, post-event.

However, don’t fall into the trap of setting basic goals. Follow the SMART goal framework and double-check that your goals are:

Specific
Measurable
Attainable
Results-orientated
Time-bound
For example, instead of setting a goal of making sales”, my tradeshow strategy goal could be to make 25 sales of my product at the event. Because this goal is attainable and easy to measure, I have a clear target to work towards – and can make sure my marketing strategy meets this.

  1. Find suitable tradeshow events
    After defining goals, it’s time to find suitable tradeshow events that you can exhibit in. (That is how we’ll make this campaign possible, after all.)

There are two types of tradeshows that you should focus on:

Tradeshows for your industry
Tradeshows for your ideal audience
For example, a marketing agency might want to look into tradeshows specifically for marketing companies. It’s also wise for them to exhibit at tradeshows visited by their ideal audience – like events for small business owners.

That way, they’re covering both areas: keeping up with industry news and positioning themselves in front of people who will purchase from them (to generate ROI).

You can find tradeshows for your industry by using Google and searching the Trade Show News Network.

Fancy diving deeper into your strategy? Take a look at your competitors’ PR coverage. If you’ve spotted their name in a write-up of a previous event, add it to your calendar for the following year. Since your competitors have already been featured there, there’s a high chance it’s suitable for your business to exhibit in, too.

  1. Plan around new launches
    Some 92% of tradeshow attendees say their main reason for attending tradeshows is to see new products being featured.

Why not use this as your opportunity to showcase the new products you’ve been working on?

To do this effectively, take a look at your marketing calendar and plan to attend tradeshows that fall just after any upcoming launches. That way, you’re exciting attendees with access to your new range – and not boring them with products they’ve seen before.

  1. Prepare for your tradeshow
    Ever heard the phrase ‘failing to prepare is preparing to fail’? That doesn’t just apply to life in general; it applies to marketing, too.

However, preparing for your tradeshow doesn’t need to take years. Simply pick the right team (staff with great communication and sales skills) and gather the equipment you’ll need beforehand. That might be:

Products (for demonstrations)
Leaflets
Business cards
Display boards
Remember: you’ll need to make your booth noticeable if you want to generate any results from your tradeshow attendance. The average human attention span is now shorter than a goldfish’s, so don’t be afraid of splashing out on reusable equipment for your booth.

Just take a look at the tradeshow booth featured in this case study. Promega found a unique way to liven-up its booth, and transformed a simple 20ft x 30ft exhibit into a mini storefront – much more interesting than a boring, old-fashioned tradeshow stand.

  1. The importance of a follow-up
    You’ve just finished attending your first tradeshow. You deserve a cup of tea and a few minutes to put your feet up, right?

Not necessarily: that could cost you those all-important sales.

Don’t let the people you meet at tradeshows forget about you. These attendees might not have buying authority to purchase from you on the spot, and some people might need to consult their team before buying your product.

More than 80% of leads collected at tradeshows receive a follow-up after the event, according to half the respondents asked.

tradeshow marketing chart
Chart:Statista.com
You could do follow up by:

Sending handwritten notes, thanking the attendee for visiting your booth
Grabbing the names of people you’ve spoken to and sending a LinkedIn request (bonus points if you add a note to your request which names the tradeshow you met at)
Emailing the people you met, asking them to jump on a 15-minute call to discuss how your product or service would benefit them
When it comes to tradeshow follow-up, your options are endless. The only thing we shouldn’t be doing is sending spam emails or neglecting a follow-up completely. (But you already knew that, right?)

Final thoughts on tradeshow marketing
Now you’ve created a fantastic tradeshow marketing strategy, it’s time to put it to the test. Start finding those events and meeting new people.

Remember that trial-and-error is the key to any successful marketing campaign – tradeshows, included.

If you spot that a specific part of your strategy isn’t working, switch it up and try something new. That way, you can continually work towards a tradeshow strategy that perfectly suits your brand, product and marketing goals.

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