Keywords are no longer just about words; they’re about meanings. Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase match you grew up with [...]
A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. “Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on [...]
When Google evaluates how well a site complies with the Core Web Vitals it may take into account noindexed pages. Google affirms that noindexed pages can still be used to evaluate a site’s Core Web Vitals, which will soon become search ranking factors. Put another way, pages that are [...]
Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today. As mentioned in the announcement, Google’s guidance regarding the update remains the same as it always has been. This is the third core algorithm update of the calendar year. A fair amount of time [...]
Now more than ever is the time to recession-proof your business. We are already in a recession due to the Coronavirus pandemic. Many businesses have taken to cutting costs like vendors and employees, not to mention shutting their doors. But is that enough? It might be a band-aid, but [...]
These days, hosting a trade show -- or any other event -- is a bit of a long shot. For a business that relies on networking, this tends to be a major obstacle. The good news is that not being able to connect in person isn't the end of the world. [...]
Abstract people walking in exhibition blurred background Participating in trade shows can be intimidating. Unless you’re one of the banner sponsors, you typically don’t get preference booth placement and there are restrictions on what you can bring. But there are ways to stand out even if you aren’t [...]
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of reasons to also send members [...]
Small business SEO: Your questions answered Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. Marcus Miller Being a small business is tough. Many businesses fail in the first year, and [...]
Ready to win more customers and sales? These SEO and PPC tips can help set up your business for eCommerce success through the rest of this turbulent year. The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society. This has directly affected marketers, who [...]
