Expand Your Franchise Marketing in the United States
If you are a franchise looking to expand your franchise marketing, contact Source Group. We can help get you better returns with low capital investments.
Every Franchise Needs a Franchise Marketing Strategy
Buying a franchise has many advantages for small business owners. These are brands that are already established either locally, nationally, or worldwide.
But, because the franchisor has marketing efforts put in place for the brand, doesn’t mean you shouldn’t create your own marketing strategies. People already know the brand exists, but they won’t know you are a distributor if you don’t put together an ad campaign that will give you a marketing presence.
The good news is all the money you save by not having to start your business from scratch can be invested into marketing and advertising efforts. This helps put you on the map and grow your business. One of the best things about being a franchise owner is there are many proven marketing techniques that will work for you.
What’s Involved in Franchise Marketing Plans?
A good franchising strategy may involve some digital marketing services. This includes email marketing, pay-per-click advertising, commercials, content marketing, trade shows, and more.
It may also include using social media management, reputation management, local and national SEO, and search engine marketing. It can put you on the franchise marketing list for the brand, improve your social status, and build your reputation.
At Source Group, our services for franchise marketing include the following.
Social Media Management and Marketing
Social media management and marketing involve managing your presence on social media platforms by creating content to publish on your account pages. These platforms may include Facebook, Twitter, and Instagram. Managing social media accounts includes posting engaging content for social media users to interact with. These posts can then be analyzed to ensure it works.
We use our cutting-edge services, advanced tools, and innovative programs to create and distribute content to your social media audience, respond to inquiries, messages, and comments, maintain your profile to keep things up-to-date. We may even hold giveaways and special sales at your discretion.
Reputation Management
Due to a competitive digital era, the success of your business depends on your business’s online reputation. From reviews to user experience, everything counts when you are trying to build a good reputation online. By demonstrating a positive brand reputation across many platforms and locations, you can gain the trust and loyalty of many consumers and improve profitability.
On the other hand, a negative brand image can have detrimental impacts on your brand. It can also ripple back through your franchisors, affecting their sales as well. Just look at the statistics, which don’t lie.
In 2020, 93 percent of consumers in the U.S. searched for local businesses online and 87 percent of consumers online read local business reviews. Thus, 92 percent of consumers are less likely to use businesses with negative reviews, which can reduce sales by roughly 80 percent.
Not only do good reviews put you in a trustworthy business category but it also helps boost your ranks on search engines. This can help bring you a lot of traffic from consumers who are actually looking for what you are selling or offering.
So, investing in franchise reputation management is a smart choice. It can help secure your digital presence and increase the profitable gains of your capital investment. Don’t let negative reviews prevent your franchise from thriving. Partner with us so we can help keep you off the naughty list and put you above the rest.
With a focus on developing reputation management services specifically designed to meet your needs, we can optimize your strategies. This can help establish credibility across locations. By leveraging our reputation management services, you can improve customer engagement, retention, and loyalty, allowing you to capitalize on your investment.
Local and National Search Engine Optimization (SEO)
Local and national search engine optimization (SEO) — when done right — can bring you thousands of potential buyers who are actually looking for whatever you have to offer. This is like free advertising for you since it doesn’t cost anything to optimize your content and make it noticeable by search engines. The better optimized your content is, the higher it will rank on Google search and the more traffic Google will send your way.
This may sound like an easy task; but, it is anything but. There is a lot that goes into improving your search engine ranks. First off, you need to use the right keywords and phrases that match what people are submitting in their searches, and this takes a lot of keywords research.
You will also need to know how many times to use these keywords, where to position them in your content, and ensure they are relevant to your niche. The content must be designed right, well-structured, and written without any grammar errors or fluff. Moreover, it should be visually appealing with fast page load speeds and be easy to navigate, providing visitors with a great overall user experience.
And it doesn’t end there. You need to add backlinks to your landing pages that lead to up-to-date, relevant, and compelling information on reputable websites and so much more.
Search Engine Marketing (SEM)
This digital marketing strategy known as SEM is also known as pay per click (PPC) or paid search advertising and is used to increase your website’s visibility in search engine results pages (SERPs). SEM is crucial to your marketing strategy with so many consumers shopping for products and researching online.
In fact, the majority of consumers find a website by performing a search on a search engine. With search engine marketing, you only pay for visitors. Thus, this is an efficient marketing strategy as every visitor improves your website’s organic search results rankings.
Advantages of Franchise Marketing
Franchise marketing is a marketing strategy that can help expand your marketing presence and grow your business. Not only does it add value to your franchise-owned locations, but it also improves your brand visibility and awareness on a global scale.
Investing in this type of advertising gives you an advantage over small business owners. Many available ad campaigns for the brand have already been established, tried, and tested. They are effective and can be distributed worldwide or scaled to a local level.
Some franchisors may supply you with a website, marketing tools, and an approach to digital marketing strategies. But, it is up to you to decide how to use these benefits to your advantage. Engaging in your own marketing plans can be quite challenging. That’s where we come in.
We can help build you a franchise marketing strategy that works. Also, in compliance with the franchisor’s restrictions and guidelines.
Following Franchisor Guidelines and Trademark Stipulations in Franchisor Campaigns
Knowing the franchisor’s established rules for advertising and marketing methods is imperative for adaptation. If you buy into a successful franchise, the franchisor usually already has a lot of marketing techniques set up for you. This helps your business succeed. When it comes to building brand identity, they may also have a set of rules that you must follow. This ensures their franchise integrity and brand protection.
Using a trademark the wrong way can pose risks to a brand. It can also jeopardize the franchisee’s business. Thus, you may be required to use the franchise’s approved trademark(s) or trademark art provided by the franchisor in strict accordance with the guidelines they set.
You may also be limited to specific marketing efforts and have stipulations to follow. This may include using trademarks as is without any alterations or recreations to the art. Yet, some franchisors allow you to use your own materials with their approval.
Franchisors often require franchisee’s introduce their brand to the market by having a grand opening. The introduction of a new franchise to the market can take months to achieve. It begins two weeks before opening the new franchise and can continue to run six more months after opening.
After that, you are usually required to submit an annual marketing plan or joint development to the franchisor for approval. Another way franchisors ensure your success is by requiring you to spend a certain percentage of gross sales on local marketing.
Get Franchise Marketing Services That Works for Your Business
Whether you are starting out and need reliable advertising for your franchise, have been around for a while, and want more marketing services for your business, or you have a reputation to repair, we can help.
Source Group does it all, from social media management and marketing to reputation management and from local SEO marketing to national ad distribution. Partner with us and let’s build your reputation and grow your business together.