Did you ever think of taking your business or crafts offline and selling them at a trade show? The competition online can be fierce considering there are over 1.5 billion websites around the world. Out of this, surprisingly only 200 million of these websites are active, but that's still a [...]
Digital marketing is the way for the future. You will need to have a successful digital marketing strategy in order to reach new readers or customers online. Do you want to grow your business's reach? This article will go through why you need to invest in more trade show [...]
Are you looking for effective ways to grow your business? If you are a B2B company, then you know how difficult it can be to find new customers. Marketing to consumers is far easier, given the many platforms available to reach them at a moment's notice. However, finding new B2B [...]
When you think of a trade show, what comes to mind? Probably packed out venues, filled with vendors, and people interested in their wares. In past years, trade shows were golden opportunities for companies to get word of their brand out to the general public. Yet, in 2020, most [...]
Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. But with thousands of exhibitors competing for the same attention, it’s essential to use marketing campaigns to build and solidify relationships with attendees early on. This keeps your organization top-of-mind for the event. [...]
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a trade show, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, [...]
So, you want to organize your first trade show… but where do you start? Without the right preparation and resources, a trade show can quickly become a marketing and logistical nightmare. Yet, the good news is that you can proactively manage for success. With thoughtful planning and an organized [...]
Writing an Article for a Trade Show The trade show has the potential to be a profitable and fruitful venture for many companies that exhibit. Many companies advertise in news dailies that are specifically targeted to the particular trade shows they are exhibiting in. In these dailies, companies showcase [...]
One of the most commonly asked questions people ask when meeting someone new is, "What do you do for a living?" When you say something like event management, people are typically confused and start asking questions like, "oh so you're a party planner?" So what does event management mean? [...]
Event Publications For Your Trade Show What are trade show publications? Trade show publications are magazine-style publications that contain important information about the event or trade show. This information includes topics such as industry information, articles, interviews, new products, and new services, as well as other relevant information. They [...]
