In one of the most uncertain summers the event industry has ever experienced, events are still taking place, albeit a little more under the radar than usual. TSNN talked with two event organizers — one from a prestigious student basketball tournament and one from the East Coast’s largest consumer [...]
Trade Show Definition: An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally, trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or [...]
Due to governmental prohibitions and restrictions on gatherings, businesses, and travel, along with the mounting uncertainty that safe and productive events during a pandemic are even possible, four large trade shows – PACK EXPO, SEMA, AAPEX, and FABTECH – will not take place as planned this fall. Two of [...]
Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. But with thousands of exhibitors competing for the same attention, it’s essential to use marketing campaigns to build and solidify relationships with attendees early on. This keeps your organization top-of-mind for the event. [...]
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a trade show, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, [...]
A speaker carries so much weight in determining the success of an event. See to it that you have invested in a good speaker for the event. A speaker from the Source Group is also important in determining the success of meetings held for organizations. The person chairing the meeting [...]
Get a Good Location One of the best things you can do to ensure success at a trade show is to get a good location for your booth. The better the location you can get, the more attendees you’ll get walking by your booth. This means more potential customers [...]
The type of trade show marketing agency you choose can determine how successful your trade show marketing campaign is going to be. This makes it important to take your time when choosing such a company. Understand that some of the many available companies are only promises. To be on [...]
The ShopZio virtual B2B marketplace experienced a surge in sales and number of vendors onboarded in May, trade show operator International Market Centers says. With traditional trade shows on hold because of the coronavirus pandemic and the clock ticking on the buying season for the fourth quarter, sales on [...]
So, you want to organize your first trade show… but where do you start? Without the right preparation and resources, a trade show can quickly become a marketing and logistical nightmare. Yet, the good news is that you can proactively manage for success. With thoughtful planning and an organized [...]
