Abstract people walking in exhibition blurred background Participating in trade shows can be intimidating. Unless you’re one of the banner sponsors, you typically don’t get preference booth placement and there are restrictions on what you can bring. But there are ways to stand out even if you aren’t [...]
Smart exhibitors know that engaging with trade show attendees before the big day maximizes their return-on-investment. But with thousands of exhibitors competing for the same attention, it’s essential to use marketing campaigns to build and solidify relationships with attendees early on. This keeps your organization top-of-mind for the event. [...]
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. If you’ve been to a trade show, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, [...]
Maybe you've seen the signs for the Home and Garden Expo at your local convention center or your employer has sent you to a trade show to gather information. If you've attended either as a consumer or industry insider, you know trade shows can offer you a huge opportunity [...]
Being memorable as a trade show exhibitor is extremely important for a successful show. Keeping yourself top of mind and putting your brand in a better position than your competitors is accomplished in a number of ways. A few ways to create trade show success are marketing in trade [...]
When it comes to choosing where to put a booth, there are only three things that matter. Location, Location, Location! When it comes to your booth, everything else comes in second. Whether you are looking to have a 100 square foot booth or a 50,000 square foot booth, if [...]
