Keywords are no longer just about words; they’re about meanings. Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase match you grew up with [...]
A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. “Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on [...]
1. Brand Authenticity Alright, so our first major marketing prediction for 2021 is that there will be more brand authenticity. There is an entirely new wave of appreciation for user-generated content or UGC. Which is basically any form of content like images, audio, text, or video that was posted by another [...]
The Best Time To Post On Social MediaJHOAN - DECEMBER 30, 2020Do you want to know the best time to post on social media?You’re in luck because today you’re going to get an answer!Here at Source Group, we post over 1000 posts a week for our clients who expect engagement.And [...]
Now more than ever is the time to recession-proof your business. We are already in a recession due to the Coronavirus pandemic. Many businesses have taken to cutting costs like vendors and employees, not to mention shutting their doors. But is that enough? It might be a band-aid, but [...]
Companies spend hundreds of thousands of dollars each year on trade show presence. The opportunity for face-to-face time with prospective customers alone is reason enough to send the sales and business development teams who are looking to close deals. But there are plenty of reasons to also send members [...]
Small business SEO: Your questions answered Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. Marcus Miller Being a small business is tough. Many businesses fail in the first year, and [...]
Ready to win more customers and sales? These SEO and PPC tips can help set up your business for eCommerce success through the rest of this turbulent year. The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society. This has directly affected marketers, who [...]
HOW SEARCH ENGINES WORK: CRAWLING, INDEXING, AND RANKING First, show up. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. In order to show [...]
What is SEO, and why SEO is important? What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, [...]
