Managing the inner workings of a business is no mean feat. Any manager worth their salt knows keeping on top of things is much like spinning plates. A lapse in concentration and the whole system might come crashing down around their ears. Constant attention to the cause is what keeps [...]
About 80% of new leads never become sales. In fact, 65% of businesses struggle to generate leads in the first place. If you're struggling to generate and nurture leads, you need a plan. With the right digital marketing strategies, you can reach, engage, and educate customers. Then, you can draw them [...]
What Exactly Is Content Marketing? Content marketing is using your content to build trust in your brand. Content Marketing Institute defines it as “the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience-with the objective of driving profitable customer [...]
Social media marketing is one of the best ways to connect with your target audience. The businesses that get social media right create the perfect content, with the right message, and post it at the right time. Yet, finding the right social media strategy isn't always an easy task. As [...]
Over 30% of B2B marketers say email newsletters are the best way to nurture leads. Another 80% of marketers believe email marketing can increase customer retention. About 60% say email is their biggest source of ROI. In fact, conversion rates for emails are higher than search, direct traffic, and social media. Meanwhile, [...]
Around 73% of B2B marketers claim that video content positively influences their ROI. Learning about current digital marketing trends will give you an edge over your competition. A whopping 97% of marketers are using social media to reach their target audience which includes B2B marketers. If you want to succeed, [...]
Picture this, you’re in charge of tech content for your company and you’re doing everything right. You’ve got a blog up and running. You have a top-notch product or service to promote. On paper, landing new clients for your blog should be simple, but here’s the thing: Even if you’ve got [...]
If you're an up-and-coming business in your local area, it may feel hard to build authority in your niche. Even worse, you may struggle with people recognizing your brand and building trust and rapport with new customers. This is when a press release may come in handy. Unlike other [...]
Digital marketing is the way for the future. You will need to have a successful digital marketing strategy in order to reach new readers or customers online. Do you want to grow your business's reach? This article will go through why you need to invest in more trade show [...]
Blogs play a huge part in SEO marketing, so it’s essential that you create an effective blog for your website. If you use your blog right, it could be a powerful marketing tool that could be used to build your business or personal brand. There are several components to [...]
