Small business SEO: Your questions answered Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. Marcus Miller Being a small business is tough. Many businesses fail in the first year, and [...]
Ready to win more customers and sales? These SEO and PPC tips can help set up your business for eCommerce success through the rest of this turbulent year. The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society. This has directly affected marketers, who [...]
HOW SEARCH ENGINES WORK: CRAWLING, INDEXING, AND RANKING First, show up. As we mentioned in Chapter 1, search engines are answer machines. They exist to discover, understand, and organize the internet's content in order to offer the most relevant results to the questions searchers are asking. In order to show [...]
What is SEO, and why SEO is important? What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, [...]
Nothing is scarier to a business than not ranking with or above their competitors in Google. This is because Search Engines are the place where consumers go to find the products and services they are looking for. What Is An SEO Strategy Plan? An SEO Strategy Plan is a [...]
SEO isn’t just for big businesses. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This detailed SEO guide for local and small business SEO will help you get the most out of search by [...]
9 Reasons You Might Need to Rethink Your SEO Approach SEO best practices evolve over time. If you're still using any of these outdated practices, it's time for you to rethink your SEO approach. Have you ever wondered why your website isn’t generating any traffic?Perhaps you have traffic, but [...]
In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others. Link building is especially often touted as the “single most important thing to optimize”. In fact, as John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically [...]
Do you want to drive more traffic to your store without buying ads? This guide has everything you need to know! Introduction To E-Commerce SEO E-commerce SEO is one of the best ways to drive targeted traffic to your online store. But with the fast-evolving search engine algorithms, strategies [...]
SEO is important for greater searchability and visibility but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to the next level. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits [...]
