Avant Tecno’s compact but mighty articulated loaders have already taken multiple industries by storm, including landscaping, agriculture, property management, and construction. With the latest release of its 860 machines and the upcoming release of its electric series, Avant continues to pioneer and pave the way in the company’s development of internationally acclaimed and innovative compact loaders.
President of Avant Tecno USA, oversees sales and distribution for Avant in the
United States and recently provided some insight into the company’s massively
growing international operation.
you tell us a little about Avant Tecno USA?
A: Since 1991, Avant Tecno has
manufactured machines that boast innovative design features focusing on
efficiency, ease of use, safety, versatility, and ergonomics.
offices already established in Finland, Germany, and the United Kingdom, Avant
Tecno expanded operations to the United States in May of 2012. Since the
beginning, Avant has offered a completely different and distinctive solution
for various customer segments including landscapers, hardscapers, arborists,
property maintenance, construction, and demolition.
makes your business and company unique?
A: We are unique in that our machines
feature more than 200 different kinds of attachments and are multi-functional
and versatile in design. We tailor our loaders to the size, market, and weather
conditions of every industry and export to every continent in the world — from
Australian warmth to Siberian frosts. In other words, our machines are just as
valuable to an arborist in Florida as they are to a snow removal company in
cornerstone of our business has always been to put research and development,
quality, and manufacturing at the forefront. Every machine is thoroughly tested
and documented first in Finland, then again when it reaches our U.S.
headquarters outside of Chicago. Our U.S. service team helps to maintain and
service the machines — in fact, we intentionally overstock parts to ensure they
are readily available to customers.
addition to delivering dependability and consistency, integrating the sales and
marketing functions into the R&D and customer service side of the business
has been critical in keeping up with Avant’s unprecedented rate of customer
demand and innovation. These investments in sales and marketing will bolster
our consultative, multifaceted approach to a business that is growing at
breakneck speeds — faster and faster every day.
you introducing any new products this year?
A: Absolutely! We recently introduced
our new Avant 860i model to the North American market. These machines reach
speeds of about 18 miles per hour and feature an increased lift capacity of
about 4,200 pounds. It’s our most powerful loader series to date and yet its
dimensions and articulated design make the machines very versatile and
excited to introduce our e-series to the United States, which is set to launch
in early 2020. These machines are battery powered and especially suited for
indoor use where ventilation is limited or non-existent and there are strict
noise restrictions — in the case of construction, the e-series machines will be
a game-changer for indoor job sites.