About Matt Planer

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So far Matt Planer has created 156 blog entries.

Local Business Explodes Traffic From 400 to 45,000 Monthly Visitors

In this case study, we’ll take you step-by-step on how we helped a Midwest-based pool and spa company increase their website traffic from 400 to 45,000 visitors per month. Source Group used advanced SEO techniques and strategies to put them ahead of the competition. Keep reading to learn what we [...]

2021-07-27T15:00:40+00:00July 27th, 2021|Case Study|

E-Commerce PPC Case Study (Reduced Cost Per Lead By 85%)

In this PPC case study we will show you how we took an existing campaign, dropped the lead cost by over 85%, saved them thousands in ad spend, and 6x’d the monthly lead count. Want to see how we did it? In this article, I’m going to break down [...]

2021-07-27T14:50:00+00:00July 27th, 2021|Case Study|

E-Commerce SEO (100 to 2300 Monthly Visitors)

In this case study, you are going to learn how we increased an online store’s traffic by 2400%. Ready to dive in? Background This is an online e-commerce store that sells items that cost between ~$50 – ~$300 dollars each. The site originally was getting no organic traffic and [...]

2021-07-27T14:27:10+00:00July 27th, 2021|Case Study|

Produce Great Content With Google’s New Search Console Insights

Google dropped a new feature this summer called Search Console Insights to help websites better track their content’s performance and produce new blogs that attract customers. Our team couldn’t be more excited to start using this new tool. We already provide clients with tons of SEO-optimized content to boost their rankings, [...]

2021-07-26T17:16:27+00:00July 26th, 2021|Blogging, Content Marketing, SEO|

10 Creative Trade Show Marketing Ideas

One of the most successful marketing tactics for industry professionals is event marketing. In fact, about 91% of consumers feel more positive about a brand after an event. Another 74% are more likely to buy promoted products afterward. One of the top three types of events businesses host and participate [...]

2021-11-04T17:35:03+00:00July 9th, 2021|Marketing, Trade Show Marketing|

6 Steps To Make a Booth Successful At a Returning Trade Show

Over 60% of marketers use trade shows to capture leads. Another 80% generate sales through event marketing. In fact, the average ROI for events is as high as 34%. With an eye-catching trade show booth, you can attract more customers, generate fresh leads, and boost sales. Your ROI will rise as [...]

2021-07-08T21:06:40+00:00July 8th, 2021|Marketing, Trade Show Marketing|

What Can Email Marketing Do For Your Business?

Over 30% of B2B marketers say email newsletters are the best way to nurture leads. Another 80% of marketers believe email marketing can increase customer retention. About 60% say email is their biggest source of ROI. In fact, conversion rates for emails are higher than search, direct traffic, and social media. [...]

2021-07-08T14:35:11+00:00July 8th, 2021|Email Marketing, Marketing|

7 Trade Show Ideas To Draw In More Attendees

Trade shows can be great ways to attract positive attention towards your company, all while selling a product or service. However, figuring out the best way to run a trade show booth isn't always easy.If you want to know how to get more booth attendees and make more sales, read on for [...]

2021-11-04T18:38:48+00:00July 8th, 2021|Marketing, Trade Show Marketing|

5 B2B Digital Marketing Trends You Need to Know For 2021

Around 73% of B2B marketers claim that video content positively influences their ROI. Learning about current digital marketing trends will give you an edge over your competition. A whopping 97% of marketers are using social media to reach their target audience. That includes B2B marketers. If you want to succeed, your [...]

2021-07-06T16:55:21+00:00July 6th, 2021|Marketing|
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