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About Matt Planer

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So far Matt Planer has created 132 blog entries.

Local Business Explodes Traffic From 400 to 45,000 Monthly Visitors

In this case study, we’ll take you step-by-step on how we helped a Midwest-based pool and spa company increase their website traffic from 400 to 45,000 visitors per month. Source Group used advanced SEO techniques and strategies to put them ahead of the competition. Keep reading to learn what we [...]

2021-12-03T17:00:35+00:00July 27th, 2021|Case Study|

E-Commerce PPC Case Study (Reduced Cost Per Lead By 85%)

In this PPC case study we will show you how we took an existing campaign, dropped the lead cost by over 85%, saved them thousands in ad spend, and 6x’d the monthly lead count. Want to see how we did it? In this article, I’m going to break down [...]

2021-12-03T17:19:02+00:00July 27th, 2021|Case Study|

E-Commerce SEO (100 to 2300 Monthly Visitors)

In this case study, you are going to learn how we increased an online store’s traffic by 2400%. Ready to dive in? Background This is an online e-commerce store that sells items that cost between ~$50 – ~$300 dollars each. The site originally was getting no organic traffic and [...]

2021-12-03T17:26:17+00:00July 27th, 2021|Case Study|

Produce Great Content With Google’s New Search Console Insights

Google dropped a new feature this summer called Search Console Insights to help websites better track their content’s performance and produce new blogs that attract customers. Our team couldn’t be more excited to start using this new tool. We already provide clients with tons of SEO-optimized content to boost their rankings, [...]

2021-12-03T17:30:53+00:00July 26th, 2021|Blogging, Content Marketing, SEO|

Google Phrase Match: Everything You Need to Know

Keywords are no longer just about words; they’re about meanings. Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase match you grew up with [...]

2021-12-06T21:19:20+00:00June 21st, 2021|Marketing, SEO|

You Can’t Do That on Facebook: A Complete Guide for Marketers

Facebook has lots of rules that marketers need to know. Make sure your marketing complies, including giveaways, contests, posts, and ads. Written By: Julia McCoy Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – [...]

2021-05-27T14:05:31+00:00May 27th, 2021|Social Media|

B2B Targeting on Facebook: Audiences & Tactics That Work

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. Written by: Sean Johnston I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is [...]

2021-05-27T13:55:07+00:00May 27th, 2021|Social Media|

What Is Google Shopping, and How Does it Work?

Do you have an online store that you’re looking to grow? Maybe you have only one sale per day and want ten? Or perhaps you have one thousand orders per day and want to multiply it by 10? Whatever your goal is, stick around—I am going to break down one [...]

2021-07-27T17:02:17+00:00February 3rd, 2021|Marketing, PPC|

Google Search Console Adds Report For News Publishers

A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. “Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on [...]

2021-01-12T18:36:11+00:00January 14th, 2021|News, SEO|

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