There are now over 750,000 franchises in the US alone. Without a strong franchise marketing strategy, however, you could struggle to expand your business. On the fence about marketing your business online? Here are eight reasons you need to add digital marketing to your business strategy. Understanding why marketing is important for [...]
Trade Show Exhibitor Tips: How to Dominate Your Trade ShowsDid you know that trade shows are the second-largest source of B2B revenue in the US?Trade shows are by far one of the most effective marketing mediums for all types of businesses. Exhibitors spend a staggering $24 billion every year on trade show [...]
About 80% of new leads never become sales. In fact, 65% of businesses struggle to generate leads in the first place. If you're struggling to generate and nurture leads, you need a plan. With the right digital marketing strategies, you can reach, engage, and educate customers. Then, you can draw them [...]
What Exactly Is Content Marketing? Content marketing is using your content to build trust in your brand. Content Marketing Institute defines it as “the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience-with the objective of driving profitable customer [...]
Over 60% of marketers use trade shows to capture leads. Another 80% generate sales through event marketing. In fact, the average ROI for events is as high as 34%. With an eye-catching trade show booth, you can attract more customers, generate fresh leads, and boost sales. Your ROI will rise as [...]
Social media marketing is one of the best ways to connect with your target audience. The businesses that get social media right create the perfect content, with the right message, and post it at the right time. Yet, finding the right social media strategy isn't always an easy task. As [...]
Over 30% of B2B marketers say email newsletters are the best way to nurture leads. Another 80% of marketers believe email marketing can increase customer retention. About 60% say email is their biggest source of ROI. In fact, conversion rates for emails are higher than search, direct traffic, and social media. Meanwhile, [...]
Exhibiting and trade show exhibit tips and advice you need to know to make your next trade show the most successful yet. Why are you at the trade show? You may be exhibiting at a trade show for multiple reasons or just one: Qualified sales leads. Make sales. Conduct [...]
Around 73% of B2B marketers claim that video content positively influences their ROI. Learning about current digital marketing trends will give you an edge over your competition. A whopping 97% of marketers are using social media to reach their target audience which includes B2B marketers. If you want to succeed, [...]
Did you ever think of taking your business or crafts offline and selling them at a trade show? The competition online can be fierce considering there are over 1.5 billion websites around the world. Out of this, surprisingly only 200 million of these websites are active, but that's still a [...]
