Why Advertise?

Because we offer:
fresh news coverage daily
premium gloss 11 x 14 full color ads
hand-to-hand distribution
lower rates than our competitors
focused distribution before and during the event
news content specific to YOUR industry
insight into current industry trends
the chance for you to tell YOUR story

Advertise with us

Would you like to generate more leads, sales and brand exposure? We’ve got you covered. Every year, the biggest and most important trade events in the Western Hemisphere gives you the unequalled opportunity to take your company to the next level. You exhibit for exposure you won’t get anywhere else — to new markets, new leads, and thousands of hard-to-reach buying teams from across your industry. These powerful decision-makers control huge budgets and attend shows with serious purchasing intent, looking for new technology solutions and practical innovations that best fit their operations’ needs. Be sure you’re getting their attention when they’re sourcing vendors, comparing products, and making decisions. Whether your booth is small or large, we want you to conquer your show. When it comes to giving you a high traffic, high-visibility platform to spotlight your company, Source Group has you covered.

Businesses that succeed are generally strong & steady advertisers.

Reach New Customers

Your client base changes constantly. New attendees mean new customers. Attract a greater percentage of attendees by advertising. Those who couldn’t consider your business a few years ago may be a prime customer now. Instead of spending time and money trying to wade through thousands of potential customers, put your message and brand in front of a highly targeted audience with massive influence.

Stay in Front of the Buyers' Minds

Many attendees postpone buying decisions. They often go from booth to booth comparing prices, quality and service. Advertising must reach them repeatedly through their entire decision-making process. By advertising your name will be fresh in their minds when they decide to buy.

Your Competitor is Advertising

There are only so many consumers in the market who are ready to buy at any one time. You’ll need to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.

Return on Investment

Advertising gives you a long-term advantage over competitors who cut back or cancel advertising.

A five-year survey of more than 3,000 companies found advertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, averaged sales decreases of 45%. Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. You’ll find the most aggressive and consistent advertisers are almost invariably the most successful.

See Why We Are Different

Stand out during your most influential event of the year!